Virtue - Recovery Shampoo 8 oz/ 240 mL
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Virtue - Recovery Shampoo 8 oz/ 240 mL
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Virtue: About the Brand

VirtueRecovery Shampoo

ITEM 2277168
63 reviews
4300 loves
SIZE: 8 oz/ 240 mL
What it is: A shampoo that rebuilds damaged hair with each use, gently dissolving daily buildup while filling in cracks of damage to leave hair healthy, soft, and supple.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Key Benefits: Cleans, Nourishes, and Replenishes

Formulation: Rich Liquid

Highlighted Ingredients:
- Hydrolyzed Quinoa: This plant-based protein that enhances color, helps moisture retention, and adds shine.
- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil acts as an intense emollient for dry, damaged hair.
- Grapefruit Extract: Loaded with vitamin C and antioxidants, this refreshing fruit helps revitalize the scalp and returns hair’s vibrance and shine.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging. It features rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.

What Else You Need to Know: Formulated with a first-of-its-kind Alpha Keratin 60ku®, this shampoo works to rebuild damaged hair with each use. It works hard to fill in cracks in the cuticle to heal hair and repair damage from heat, chemicals, and color treatment. This product is an Allure Best of Beauty award winner.

Clinical Results: In a consumer perception study of 42 women who used Recovery Shampoo and Conditioner for 2 weeks, after 10 uses:
- 97% of women said their hair felt softer after just 1 use
- 97% of women felt their hair was less damaged
- 91% of women felt their hair was more manageable