ShiseidoWhite Lucent Day Emulsion Broad Spectrum SPF 23
Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Dark Spots, Fine Lines and Wrinkles, and Dullness and Uneven Texture
- ReNeura Technology+™: Helps skin to self-repair damage and improve the appearance of spots, discoloration, and signs of aging.
- SAKURA-Bright Complex: Promotes brightening.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates.
What Else You Need to Know: This formula visibly brightens skin and helps diminishes the look of dark spots and unevenness, while supporting skin's natural resistance to the appearance of dullness, dark spots, and uneven tone. It also protects skin from pollen and air pollutants, and provides all day moisture to improve the appearance dryness and fine lines.
Clinical Results: Tested by 106 women, after immediate use:
- 96% said it moisturized their skin
In 4 weeks:
- 98% said the product was effective overall
- 97% said it maintained the skin’s supple condition
- 90% said it improved their skin condition
- 91% felt it enhances effects of other skincare products they’re using
Tested on intentionally irritated skin; inner skin defenses index (based on moisture retention rate and transepidermal water loss):
- 28% improvement 1 week after application
-Take two pearl size amounts and place on five areas of the face (each cheek, forehead, nose, chin).
-Smooth from the center outward.
-Use in the morning as the last step of your skincare routine.
-SAKURA-Bright Complex: Promotes brightening.
Active Ingredients: Purpose Avobenzone 2.5%, Sunscreen Octinoxate 7.4%, Sunscreen Octocrylene 3.0%, Sunscreen Inactive: Water, Alcohol 40-B,dimethicone,dipropylene Glycol,glycerin,diisopropyl Sebacate,peg-60 Hydrogenated Castor Oil,potassium Methoxysalicylate,erythritol,xanthan Gum,tocopheryl Acetate,peg/Ppg-14/7 Dimethyl Ether,peg/Ppg-17/4 Dimethyl Ether,dipotassium Glycyrrhizate,2-O-Ethyl Ascorbic Acid,caffeine,ascorbyl Tetraisopalmitate,phytosteryl Macadamiate,angelica Keiskei Leaf/Stem Extract,paeonia Albiflora Root Extract,crataegus Monogyna Flower Extract,rehmannia Chinensis Root Extract,ziziphus Jujuba Fruit Extract,pyrola Incarnata Extract,potentilla Erecta Root Extract,polyquaternium-51,ppg-17,peg-240/Hdi Copolymer Bis-Decyltetradeceth-20 Ether,triethanolamine,silica,butylene Glycol,isostearic Acid,ppg-3 Dipivalate,hdi/Trimethylol Hexyllactone Crosspolymer,carbomer,acrylates/C10-30 Alkyl Acrylate Crosspolymer,bht,sodium Metaphosphate,alcohol,tocopherol,disodium Edta,sodium Metabisulfite,prunus Yedoensis Leaf Extract,phenoxyethanol,benzoic Acid,fragrance,titanium Dioxide,mica,iron Oxids.
Always seeking to identify new, richer sources of value and to use them to create a beautiful lifestyle, Shiseido finds wisdom in all things that are innovative and elegant. Founded in 1872, Shiseido is one of the oldest beauty companies in the world. And yet, its dedication to scientific advancement continues to yield numerous discoveries. Offering a full range of prestige skincare, makeup, and expert tools, the luxury Japanese line combines the rich tradition of total well-being with leading product technology for a higher level of beauty.
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