Grey Makeup

What it is: A long-wearing, blendable eye primer and cream eye shadow that can be worn alone or with other products and lasts for up to 24 hours.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, and triclocarban.

What Else You Need to Know: A highly pigmented, blendable eye primer and cream shadow that goes on creamy and dries to an intense, vibrant finish that lasts for up to 24 hours. The innovative second skin-like formula blends smoothly over lids and creates seamless, buildable coverage that will not streak or crease.

What it is: A highly pigmented pressed powder eye shadow that's easily blendable in a wide variety of textures and finishes.

What Else You Need to Know: Highly pigmented powder. Applies evenly, blends well. Can be used wet or dry. Available in a wide variety of textures and finishes.

Added benefits:
- Dermatologist tested
- Ophthalmologist tested
- Non-acnegenic
- Safe for contact-lens wearers
- Can be used wet or dry

What it is: An ultrafine brow pencil that delivers effortless precision, buildable color, and waterproof, 24-hour wear.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This brow pencil has an angled, superfine tip that fills with hair-like strokes. The creamy formula glides on without

What it is: A tinted brow gel that combines texture and volume in a waterproof formula.

What Else You Need to Know: The brow gel’s formula contains microfibers that adhere to eyebrows and skin for a thicker, denser appearance. In a single stroke, this tinted volumizing brow gel covers eyebrows in waterproof, even color. The light texture combined with the precision tip builds pigmentation with each stroke.

Clinical Results: In a satisfaction survey with 105 volunteers, after 4 days of use:
- 92% of women found that eyebrows were instantly and visibly fuller after application.

In a satisfaction survey with 30 volunteers, after 14 days of use:
- 100% of women found that the formula does not flake over time

What it is: A collection of waterproof jumbo eye pencils that can be used as eyeliner or blended out as eyeshadow to last up to 12 hours.

What Else You Need to Know: Colorful Shadow Stick & Liner is both waterproof and transfer-proof. Plus, one application will last up to 12 hours without running. The ultra-soft texture glides on easily to blend, build, and define your eyes in dazzling hues including matte, metallic, and smokey eye. You can use the stick and liner on their own or use them as a base to create an all-new look.

What it is:
An ultra-fine brow shaping and defining pencil that draws incredibly natural hair-like strokes that last up to 12 hours.

What it does:
Transform shapeless, undefined brows with just a few strokes of Precisely, My Brow Pencil. The custom ultra-fine tip makes adding detailed definition to your brows easy, by drawing incredibly natural-looking, hair-like strokes that last up to 12 hours. This rich, waterproof pencil is ideal for spot filling sparse or over-tweezed areas and the smudge-proof formula is firm enough for precise application yet glides on effortlessly to bring symmetry to your brows and your entire face.

What it is: A lightweight, full-pigment sculpting brow wax that precisely sculpts and holds brows in place.

Highlighted Ingredients:
- Shea Butter, Jojoba Seed Oil, and Argan Oil: Rich in fatty acids; help condition hair.
- Carnauba Wax: Contributes to a long-lasting look.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.

What Else You Need to Know: This brow sculpting wax is a go-to for crunch-free, flake-free, natural-looking brows that stay put for up to 12 hours.* It delivers rich, smudgeproof color i

What it is: A perfect try-me size of brow-volumizing, tinted fiber gel to boost the look of brow volume.

What Else You Need to Know: Gimme Brow+ Volumizing Eyebrow Gel contains tiny microfibers that adhere to skin and brow hairs, creating natural-looking fullness and definition. The custom tiny, tapered brush provides an easy, mess-proof application for fuller-looking brows. It’s available in eight shades to flatter a wide range of hair colors.

Clinical Results: In a self-evaluation by 66 women after 1 week:
- 94% said brows looked visibly thicker

What it is: A long-wearing, water- and smudge-resistant pomade brow pencil with a two-in-one custom tip for a dimensional application.

Highlighted Ingredients:
- Coconut Moisturizer: Nourishes brows, creating a soft, smooth appearance.
- Botanical Clay Complex: Keeps pigments in place for comfortable, all-day wear.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.

What Else You Need to Know: Boy Brow Arch delivers the benefits of a traditional poured pomade (

What it is: A 24-hour waterproof eyeliner with an ultra-smooth glide and rich, creamy pigment that delivers crisp lines or smoky-eye looks.

Formulation Type: Eye Liner

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance.