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Coverage: Full
Finish: Natural
Formulation: Liquid
Skin Type: Normal, Dry, Combination, and Oily
What Else You Need to Know: This full-coverage concealer feels lightweight and doesn’t cake, crack, or settle into fine lines. The formula includes algae-derived ingredients known for smoothing the look of skin and specially-coated pigments that leave a natural finish that doesn’t flake or crease.
Clinical Results: In a self-evaluation by 109 women after 1 week:
- 97% said it looks smooth
- 94% said it doesn’t look cakey
- 95% said it conceals dark under-eye circles
-To avoid cakiness, don’t lay it on thick! Smooth on one layer of Cakeless Concealer and blend.
-To slim and shape the look of your face, contour with a deeper shade and highlight with a lighter shade.
-Beauty tip: To create a smooth canvas and help makeup stay put all day, start with Benefit’s bestselling the POREfessional face primer (sold separately).

"Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.
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