Too FacedBorn This Way Undetectable Medium-to-Full Coverage Powder Foundation
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Formulation: Pressed Powder
Skin Type: Normal, Dry, Combination, and Oily
- Coconut Water: Aids in delicately replenishing skin’s moisture levels.
- Alpine Rose: Helps support skin’s natural health and resilience.
- Hyaluronic Acid: Gives a smoother, more youthful appearance.
Ingredient Callouts: Free of parabens. This product is also vegan, cruelty-free, and gluten-free.
What Else You Need to Know: Born This Way Multi-Use Complexion Powder is oil-free, controls shine, and is long-wearing for up to 12 hours. It blurs the look of imperfections, and hides redness and discoloration. The creamy and comfortable powder formula comes with a two-in-one sponge for different coverage levels.
Clinical Results: In a consumer study of 104 women, after using for one week:
- 95% said this formula helped control shine
- 90% said this formula provided natural coverage
- 91% said this formula made skin look smoother
-Apply with your fingertips, a sponge, or a brush.
-Start at the center of the face and work outward.
-Apply more to achieve your desired coverage.
“There was a time in the ‘90s when darkness was all the rage and pink had a bad rep.
Enter: Jerrod Blandino and Jeremy Johnson.
Inspired by a love of Paris and the transformative power of cosmetics, they created Too Faced, a boutique brand with big dreams. They invented one of the world’s first glitter eyeshadows; Lip Injection, a revolutionary instant and long-term plumping lip gloss; and Better Than Sex, the number-one-selling prestige mascara in America. Today, Too Faced is a leader in the beauty industry, creating innovative, cruelty-free cosmetics people love to wear.”
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