Always staying one step ahead of the hair care pack, Alterna has developed a line of breakthrough hair products infusing high-quality ingredients with cutting-edge technology. Classifying their methods as "science of skincare for hair," Alterna has pioneered the use of many innovative ingredients, including THC-free hemp seed oil, Italian white truffle oil, and caviar. Stylists and other industry professionals have long favored their assortment of luxurious, sulfate-free (and often vegan) products. Motivated by their desire to treat any and all hair issues, Alterna continues to develop fresh solutions for everyday needs, like replenishing thinning hair, restoring with antiaging products, taming unruly strands, and more. And thanks to their passion, their products actually deliver results, not just promises.