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Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled
What it is:
A sulfate-free, deep cleanse designed to remove product and environmental buildup so that your hair is primed to better receive intense moisture and conditioning.
Key benefits:
- Cleanses without stripping natural oils
- Great for all hair textures
- Primes hair for optimal conditioning
If you want to know more…
Cleanse. Shampoo is powered by a blend of bilberry, orange, and lemon extracts, along with coconut-derived cleansing surfactants to remove impurities. Formulated without sulfates, it leaves 100 percent of water content inside your strands. It also uses unique, anti-static agents to help prevent mid-wash tangling for an even easier wash.
What else you need to know:
This product is cruelty-free and free of silicones, synthetic perfumes, and dyes.
The FORM hair care collection is rooted in the idea of coactivity—the brand’s way of saying that their products will not only make your hair look great, but also feel healthier. Their formulation philosophy adheres to a rigorous international standard that avoids over 2,000 potentially harmful ingredients, which means that their hair care solutions are simple, safe, effective, and complementary to your long- and short-term styling needs.
Research results:
In an independent, instrumental laboratory study, it was found:
- Cleanse maintained 100% of water content in hair
Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled
What it is:
A sulfate-free, deep cleanse designed to remove product and environmental buildup so that your hair is primed to better receive intense moisture and conditioning.
Key benefits:
- Cleanses without stripping natural oils
- Great for all hair textures
- Primes hair for optimal conditioning
If you want to know more…
Cleanse. Shampoo is powered by a blend of bilberry, orange, and lemon extracts, along with coconut-derived cleansing surfactants to remove impurities. Formulated without sulfates, it leaves 100 percent of water content inside your strands. It also uses unique, anti-static agents to help prevent mid-wash tangling for an even easier wash.
What else you need to know:
This product is cruelty-free and free of silicones, synthetic perfumes, and dyes.
The FORM hair care collection is rooted in the idea of coactivity—the brand’s way of saying that their products will not only make your hair look great, but also feel healthier. Their formulation philosophy adheres to a rigorous international standard that avoids over 2,000 potentially harmful ingredients, which means that their hair care solutions are simple, safe, effective, and complementary to your long- and short-term styling needs.
Research results:
In an independent, instrumental laboratory study, it was found:
- Cleanse maintained 100% of water content in hair
Clean at Sephora
Clean at Sephora is formulated without a list of over 50 ingredients, including sulfates (SLS and SLES), parabens, phthalates, and more. For the full list, check out the Ingredients tab.
Suggested Usage:
-Apply to wet hair, massaging your scalp and coating your strands. Rinse.
-Follow with your Form Beauty Conditioner.
-Apply to wet hair, massaging your scalp and coating your strands. Rinse.
-Follow with your Form Beauty Conditioner.
-Coconut-Derived Cleansing Agent: A mild alternative to harsh surfactants such as Sodium Laurel Sulfate.
-Anti-Static Agent: Helps reduce tangling and static.
-Bilberry, Orange and Lemon Extracts: Fruit extracts help remove damaged layers of the hair shaft to leave it more rejuvenated.
-Panthenol (Vitamin B-5): A natural humectant that attracts and holds moisture close to the strand.
Water, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycerin, Caprylyl/Capryl Glucoside, Sodium Chloride, Glyceryl Stearate SE, Sodium Lauroyl Methyl Isethionate, Sodium Benzoate, Ethylene Brassylate, Methyl Dihydrojasmonate, Juniperus Virginiana Oil, Lavandula Hybrida Oil, Pogostemon Cablin Oil, Ethyl Vanillin, Vetiveria Zizanoides Root Oil, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Panthenol, Vaccinium Myrtillus Fruit Extract, Saccharum Officinarum (Sugar Cane) Extract, Acer Saccharum (Sugar Maple) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Peel Oil, Linalool.
Clean at Sephora products are formulated without:
Sulfates—SLS + SLES, Parabens, Formaldehydes, Formaldehyde-releasing agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, Triclocarban, Undisclosed synthetic fragrances (Products can be formulated with disclosed synthetic fragrances that meet the following two criteria: (1) the synthetic fragrances do not include any of the ingredients listed in numbers 1 through 12 above and (2) the synthetic fragrances are at a concentration below 1% of the total formula) The following type of acrylates: (ethyl acrylate, ethyl methacrylate, methyl methacrylate, butyl methacrylate, hydroxypropyl methacrylate, tetrahydrofurfuryl methacrylate, trimethylolpropane trimethacrylate , aluminum salts), Animal Oils/Musks/Fats, Benzophenone + Related Compounds, Butoxyethanol, Carbon Black, Lead/Lead Acetate, Methyl Cellosolve + Methoxyethanol, Methylchloroisothiazolinone & Methylisothiazolinone, Mercury + Mercury Compounds (Thimerisol), Insoluble Plastic Microbeads (This prohibited ingredient applies to products that are meant to be rinsed off ), Resorcinol, Talc (Talc that is free of any asbestos can be used in the formulation provided that Brand conducts testing to ensure that talc is free of any asbestos.), Toluene, Butylated hydroxyanisole (BHA), Butylated hydroxytoluene (BHT) that is 0.1% or more of total formula, Ethanolamines DEA/TEA/MEA/ETA, Nanoparticles as defined by the European Commission, Petrolatum and Parrafin that is not USP grade, Phenoxyethanol that is 1% or more of total formulation, Polyacrylamide & Acrylamide, The following types of Styrene (Bromostyrene, Deastyrene/acrylates/dvbcopolymer, sodium styrene/divinylbenzene copolymer , styrene oxide, styrene), 1,4 Dioxane in final formulas must comply with the thresholds as follows: (10 or < ppm for products that are meant to be rinsed off, wiped off or removed, 3ppm or < for products that are meant to remain on the skin).
-Anti-Static Agent: Helps reduce tangling and static.
-Bilberry, Orange and Lemon Extracts: Fruit extracts help remove damaged layers of the hair shaft to leave it more rejuvenated.
-Panthenol (Vitamin B-5): A natural humectant that attracts and holds moisture close to the strand.
Water, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycerin, Caprylyl/Capryl Glucoside, Sodium Chloride, Glyceryl Stearate SE, Sodium Lauroyl Methyl Isethionate, Sodium Benzoate, Ethylene Brassylate, Methyl Dihydrojasmonate, Juniperus Virginiana Oil, Lavandula Hybrida Oil, Pogostemon Cablin Oil, Ethyl Vanillin, Vetiveria Zizanoides Root Oil, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Panthenol, Vaccinium Myrtillus Fruit Extract, Saccharum Officinarum (Sugar Cane) Extract, Acer Saccharum (Sugar Maple) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Peel Oil, Linalool.
Clean at Sephora products are formulated without:
Sulfates—SLS + SLES, Parabens, Formaldehydes, Formaldehyde-releasing agents, Phthalates, Mineral Oil, Retinyl Palmitate, Oxybenzone, Coal Tar, Hydroquinone, Triclosan, Triclocarban, Undisclosed synthetic fragrances (Products can be formulated with disclosed synthetic fragrances that meet the following two criteria: (1) the synthetic fragrances do not include any of the ingredients listed in numbers 1 through 12 above and (2) the synthetic fragrances are at a concentration below 1% of the total formula) The following type of acrylates: (ethyl acrylate, ethyl methacrylate, methyl methacrylate, butyl methacrylate, hydroxypropyl methacrylate, tetrahydrofurfuryl methacrylate, trimethylolpropane trimethacrylate , aluminum salts), Animal Oils/Musks/Fats, Benzophenone + Related Compounds, Butoxyethanol, Carbon Black, Lead/Lead Acetate, Methyl Cellosolve + Methoxyethanol, Methylchloroisothiazolinone & Methylisothiazolinone, Mercury + Mercury Compounds (Thimerisol), Insoluble Plastic Microbeads (This prohibited ingredient applies to products that are meant to be rinsed off ), Resorcinol, Talc (Talc that is free of any asbestos can be used in the formulation provided that Brand conducts testing to ensure that talc is free of any asbestos.), Toluene, Butylated hydroxyanisole (BHA), Butylated hydroxytoluene (BHT) that is 0.1% or more of total formula, Ethanolamines DEA/TEA/MEA/ETA, Nanoparticles as defined by the European Commission, Petrolatum and Parrafin that is not USP grade, Phenoxyethanol that is 1% or more of total formulation, Polyacrylamide & Acrylamide, The following types of Styrene (Bromostyrene, Deastyrene/acrylates/dvbcopolymer, sodium styrene/divinylbenzene copolymer , styrene oxide, styrene), 1,4 Dioxane in final formulas must comply with the thresholds as follows: (10 or < ppm for products that are meant to be rinsed off, wiped off or removed, 3ppm or < for products that are meant to remain on the skin).
Achieve the range of styles you love without sacrificing the long-term health of your hair. FORM is here to make your hair journey easier, whether it’s curly or straight, braided, or blown out. Built to the highest of international hair care standards, FORM delivers an artful approach to hair care that is rooted in science.
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