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Which hair type is it good for?
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled
What it is:
A sulfate-free, deep cleanse designed to remove product and environmental buildup so that your hair is primed to better receive intense moisture and conditioning.
Key benefits:
- Cleanses without stripping natural oils
- Great for all hair textures
- Primes hair for optimal conditioning
If you want to know more…
Cleanse. Shampoo is powered by a blend of bilberry, orange, and lemon extracts, along with coconut-derived cleansing surfactants to remove impurities. Formulated without sulfates, it leaves 100 percent of water content inside your strands. It also uses unique, anti-static agents to help prevent mid-wash tangling for an even easier wash.
What else you need to know:
This product is cruelty-free and free of silicones, synthetic perfumes, and dyes.
The FORM hair care collection is rooted in the idea of coactivity—the brand’s way of saying that their products will not only make your hair look great, but also feel healthier. Their formulation philosophy adheres to a rigorous international standard that avoids over 2,000 potentially harmful ingredients, which means that their hair care solutions are simple, safe, effective, and complementary to your long- and short-term styling needs.
Research results:
In an independent, instrumental laboratory study, it was found:
- Cleanse maintained 100% of water content in hair
Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.
Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.
✔ Straight
✔ Wavy
✔ Curly
✔ Coiled
✔ Tightly Coiled
What it is:
A sulfate-free, deep cleanse designed to remove product and environmental buildup so that your hair is primed to better receive intense moisture and conditioning.
Key benefits:
- Cleanses without stripping natural oils
- Great for all hair textures
- Primes hair for optimal conditioning
If you want to know more…
Cleanse. Shampoo is powered by a blend of bilberry, orange, and lemon extracts, along with coconut-derived cleansing surfactants to remove impurities. Formulated without sulfates, it leaves 100 percent of water content inside your strands. It also uses unique, anti-static agents to help prevent mid-wash tangling for an even easier wash.
What else you need to know:
This product is cruelty-free and free of silicones, synthetic perfumes, and dyes.
The FORM hair care collection is rooted in the idea of coactivity—the brand’s way of saying that their products will not only make your hair look great, but also feel healthier. Their formulation philosophy adheres to a rigorous international standard that avoids over 2,000 potentially harmful ingredients, which means that their hair care solutions are simple, safe, effective, and complementary to your long- and short-term styling needs.
Research results:
In an independent, instrumental laboratory study, it was found:
- Cleanse maintained 100% of water content in hair
Clean at Sephora
When you spot our Clean seal, you can be sure we’ve checked that this brand’s product is made without the ingredients you told us you’d most like to avoid.
Clean at Sephora™ is formulated without:
Sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, triclocarban. All skincare, hair, and makeup brands with the Clean Seal have less than one percent of synthetic fragrances.
Suggested Usage:
-Apply to wet hair, massaging your scalp and coating your strands. Rinse.
-Follow with your Form Beauty Conditioner.
-Apply to wet hair, massaging your scalp and coating your strands. Rinse.
-Follow with your Form Beauty Conditioner.
-Coconut-Derived Cleansing Agent: A mild alternative to harsh surfactants such as Sodium Laurel Sulfate.
-Anti-Static Agent: Helps reduce tangling and static.
-Bilberry, Orange and Lemon Extracts: Fruit extracts help remove damaged layers of the hair shaft to leave it more rejuvenated.
-Panthenol (Vitamin B-5): A natural humectant that attracts and holds moisture close to the strand.
Water, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycerin, Caprylyl/Capryl Glucoside, Sodium Chloride, Glyceryl Stearate SE, Sodium Lauroyl Methyl Isethionate, Sodium Benzoate, Ethylene Brassylate, Methyl Dihydrojasmonate, Juniperus Virginiana Oil, Lavandula Hybrida Oil, Pogostemon Cablin Oil, Ethyl Vanillin, Vetiveria Zizanoides Root Oil, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Panthenol, Vaccinium Myrtillus Fruit Extract, Saccharum Officinarum (Sugar Cane) Extract, Acer Saccharum (Sugar Maple) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Peel Oil, Linalool.
-Anti-Static Agent: Helps reduce tangling and static.
-Bilberry, Orange and Lemon Extracts: Fruit extracts help remove damaged layers of the hair shaft to leave it more rejuvenated.
-Panthenol (Vitamin B-5): A natural humectant that attracts and holds moisture close to the strand.
Water, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Glycerin, Caprylyl/Capryl Glucoside, Sodium Chloride, Glyceryl Stearate SE, Sodium Lauroyl Methyl Isethionate, Sodium Benzoate, Ethylene Brassylate, Methyl Dihydrojasmonate, Juniperus Virginiana Oil, Lavandula Hybrida Oil, Pogostemon Cablin Oil, Ethyl Vanillin, Vetiveria Zizanoides Root Oil, Guar Hydroxypropyltrimonium Chloride, Potassium Sorbate, Panthenol, Vaccinium Myrtillus Fruit Extract, Saccharum Officinarum (Sugar Cane) Extract, Acer Saccharum (Sugar Maple) Extract, Citrus Aurantium Dulcis (Orange) Fruit Extract, Citrus Limon (Lemon) Peel Oil, Linalool.
Achieve the range of styles you love without sacrificing the long-term health of your hair. FORM is here to make your hair journey easier, whether it’s curly or straight, braided, or blown out. Built to the highest of international hair care standards, FORM delivers an artful approach to hair care that is rooted in science.
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