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Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns: Color Safe, Color Fading, and UV Protection
Fragrance Type: Fresh Citrus and Fruits
- Patented Healthy Hair Molecule (OFPMA): Keeps hair cleaner, longer by repelling dirt and oil.
- Patented Locking Molecule (CPULA): Forms a hydrophobic layer on hair even after it's rinsed to help lock in your color.
- UV filter: Stays on your hair after rinsing to protect against UV rays that damage hair and fade color.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free.
What Else You Need to Know: Other color care products use heavy silicones to preserve color. But silicones make hair feel greasy which means washing more and losing color faster. Living Proof formulated a silicone-free system so over time your hair is healthier and more vibrant. Using their products may feel a bit different at first because you’re used to the silicone slip. Stick with it and your hair will thank you!
-Start with Color Care Shampoo.
-Then, apply Color Care Conditioner, spread through hair, and rinse.
-You lose the most color during your first few washes after your color service, starting using the shampoo and conditioner the next time you wash your hair after your color service to help protect your color and keep it longer.
We solve the toughest beauty challenges with science and patented technology originating from MIT. Our founders are hair stylists and biotech scientists who were fed up with the limitations of conventional products; hence they set out to create results you can see from across the room. Twenty patents, over 50 products and more than 150 awards later, we have countless love letters thanking us for changing lives in both big ways and small. We are the science. You are the Living Proof.®
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