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Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns: Color Safe, Color Fading, and UV Protection
Formulation: Rich Liquid
Fragrance Type: Fresh Citrus and Fruits
- Patented Healthy Hair Molecule (OFPMA): Keeps hair cleaner, longer by repelling dirt and oil.
- UV filter: Substantive to your hair, limits wash-off after rinsing to protect against UV rays that damage your hair and fade color.
- Chelating agent: Binds to and removes hard water minerals, targeting copper and iron which are known to degrade your color.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also cruelty-free.
What Else You Need to Know: Other color care products use heavy silicones to preserve color. But silicones make hair feel greasy which means washing more and losing color faster. Living Proof formulated a silicone-free system so over time your hair is healthier and more vibrant. Using their products may feel a bit different at first because you’re used to the silicone slip. Stick with it and your hair will thank you!
-Apply to wet hair.
-Lather and rinse.
-Follow with Color Care Conditioner.
-You lose the most color during your first few washes after your color service. Start using the Color Care Shampoo and Conditioner the next time you wash your hair post-treatment to help protect your color for long-lasting results.
We solve the toughest beauty challenges with science and patented technology originating from MIT. Our founders are hair stylists and biotech scientists who were fed up with the limitations of conventional products; hence they set out to create results you can see from across the room. Twenty patents, over 50 products and more than 150 awards later, we have countless love letters thanking us for changing lives in both big ways and small. We are the science. You are the Living Proof.®
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