What it is: A cleansing shampoo that protects and enhances the vibrancy of color-treated hair, preventing UV fading and dehydration.
What it is formulated to do: Color Sense™ Color-Preserving Shampoo gently cleanses curls without stripping moisture or hair color, removing mineral deposits and build-up. It is not only gentle, but the formula helps color dyes affix to hair fibers. The protective color lock complex with beta-carotene and lycopene contains broad-spectrum, plant-based sun filters which help shield against fading from UV exposure and styling. A weightless layer of antioxidants protects against dehydration for healthy-looking, radiant curls, keeping color rich, vibrant, and shinylonger.
What else you need to know: Curls require consistent internal moisture levels to prevent color loss, protection against UV exposure, and removal of mineral deposits and build-up that can strip color.
Ouidad is dedicated to empowering individuals with curls to understand, enhance, and love their hair. Ouidad is a heritage brand with more than a 30-year presence within the salon industry, product innovation, and cutting-edge education.
Not every curl is created equal, therefore Ouidad has identified a unique system that caters specifically to the 4 curl types, easily identified as Loose Curl, Classic Curl, Tight Curl, and Kinky Curl. Each curl type has an individual prescriptive to enhance the curl pattern with support products in our Essential, Specialist, and Perfection range.