- Memory Flex Bristles: Maintain the shape and integrity of the brush throughout the mascara’s entire lifespan.
- Wax Blend: Creates the perfect balance of structure and flexibility.
- Film Former: Helps prevent pigment from smudging and sets curl for up to 24 hours.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates, and contains less than one percent of synthetic fragrances.
What Else You Need to Know: The unique brush design features two concave sides to create a look of volume, and two flat sides for extra lift. Lashes are wrapped in a weightless, clump-, flake-, and smudge-resistant formula that lasts for up to 24 hours.
Clinical Results: Based on an in-vitro study on bare lashes, after one coat:
- +250% volume and +47% length were observed
-Starting at the base of the lashes, use the flat side of the brush to deposit product from root to tips, using lifting motions.
-Rotate the brush, and use the curved side to separate lashes and build additional volume.
-Wax Blend: Creates the perfect balance of structure and flexibility.
-Film Former: Helps prevent pigment from smudging and sets curl for up to 24 hours.
Water, Iron Oxides (Ci 77499), Synthetic Beeswax, Paraffin, Palmitic Acid, Stearic Acid, Butylene Glycol, Acacia Senegal Gum, Aminomethyl Propanediol, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera), Vp/Eicosene Copolymer, Phenoxyethanol, Ethylhexylglycerin, Polyglyceryl-2 Isostearate/Dimer Dilinoleate Copolymer, Simmondsia Chinensis (Jojoba) Seed Oil, Hydroxyethylcellulose, Isopropyl Titanium Triisostearate.
Always seeking to identify new, richer sources of value and to use them to create a beautiful lifestyle, Shiseido finds wisdom in all things that are innovative and elegant. Founded in 1872, Shiseido is one of the oldest beauty companies in the world. And yet, its dedication to scientific advancement continues to yield numerous discoveries. Offering a full range of prestige skincare, makeup, and expert tools, the luxury Japanese line combines the rich tradition of total well-being with leading product technology for a higher level of beauty.
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