What it is: A conditioning wash that provides balanced care for natural curls by gently cleaning hair of dirt, oil, and build-up while conditioning and nourishing.
What it is formulated to do: Living Proof Curl Conditioning Wash cleanses and conditions in one step. This breakthrough non lathering, sulfate-free formula, which combines cleansing ingredients with a conditioning base, gives you smooth, hydrated curls that are clean and healthy. It starts defining curls in the shower and gently cleanses of dirt, oil, and build-up. Great for use on all curlswhether they're wavy, curly, or coilyit keeps hair smooth and nourished, in and out of the shower. It is powered by extended curl memory technology featuring the patented Healthy Hair Molecule (OFPMA), an optimized emollient and polymer blend and time-release conditioners, to repel humidity for superior frizz protection, provide residue-free cuticle smoothing for long-lasting curl definition, and deliver touchable hold for long-lasting, resilient curls. Curls spring back to their perfect shape and stay beautiful, defined, and frizz-free up to two times longer.
What it is formulated WITHOUT: - Parabens
What else you need to know: This product is non-lathering, color safe, and silicone-free.
The majority of curly-haired women cocktail five or more products simultaneously to control their curls. All that product creates build-up, which makes your care routine even more important. Yet it’s hard to find a reliable in-shower routine. Cleansing conditioners only focus on conditioning strands, not cleaning them, and weekly clarifying shampoos are drying and amplify frizz.
Suggested Usage: -Wet hair completely, then apply Curl Conditioning Wash. -Start at the roots and massage into hair. -Add more product mid-strands to ends. -Make sure you’ve applied enough product to cover hair from roots to ends. -Massage through and rinse. -Follow with Living Proof’s water-activated Curl Detangling Rinse to detangle hair. -If you need more conditioning, use No Frizz Leave-In Conditioner. -Style with a curl styler.
Recommend regimens by curl type:
-For all curl types in need of extra conditioning: No Frizz Leave In Conditioner.
-Wavy hair: Curl Conditioning Wash, Curl Detangling Rinse, and Curl Enhancing Styling Mousse.
-Curly hair: Curl Conditioning Wash, Curl Detangling Rinse, and Curl Defining Styling Cream.
-Coily hair: Curl Conditioning Wash, Curl Detangling Rinse, and Curl Defining Styling Cream.
-Extended Curl Memory Technology featuring:
-OFPMA: Repels humidity for superior frizz protection and keeps hair cleaner, longer.
-Time-released Conditioners: Provide residue-free cuticle smoothing for long-lasting curl definition.
-Emollient and Polymer Blend: Delivers flexible hold and long-lasting, resilient, touchable curls.
Living Proof was founded in Cambridge, Massachusetts by world-class biomedical scientists and leading hair stylists, with the purpose of applying advanced technology to solve beauty's toughest challenges. Together, this breakthrough team continues to invent award-winning, never-before-seen formulas and technologies for beautiful, head-turning results.