What it is:
A conditioning wash that provides balanced care for natural curls by gently cleaning hair of dirt, oil, and build-up while conditioning and nourishing.
What it is formulated to do:
Living Proof Curl Conditioning Wash cleanses and conditions in one step. This breakthrough non lathering, sulfate-free formula, which combines cleansing ingredients with a conditioning base, gives you smooth, hydrated curls that are clean and healthy. It starts defining curls in the shower and gently cleanses of dirt, oil, and build-up. Great for use on all curlswhether they're wavy, curly, or coilyit keeps hair smooth and nourished, in and out of the shower. It is powered by extended curl memory technology featuring the patented Healthy Hair Molecule (OFPMA), an optimized emollient and polymer blend and time-release conditioners, to repel humidity for superior frizz protection, provide residue-free cuticle smoothing for long-lasting curl definition, and deliver touchable hold for long-lasting, resilient curls. Curls spring back to their perfect shape and stay beautiful, defined, and frizz-free up to two times longer.
What it is formulated WITHOUT:
What else you need to know:
This product is non-lathering, color safe, and silicone-free.
The majority of curly-haired women cocktail five or more products simultaneously to control their curls. All that product creates build-up, which makes your care routine even more important. Yet it’s hard to find a reliable in-shower routine. Cleansing conditioners only focus on conditioning strands, not cleaning them, and weekly clarifying shampoos are drying and amplify frizz.