DiorDiorshow Pump‘N’Volume Mascara
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A super-volumizing squeezable mascara with a fully loaded brush for instant, extreme lash volume.
What it does:
Create instant lash volume with the simple power of a squeeze. By pumping the soft tube, you’ll coat the brush and soften the creamy, rich mascara formula inside for a perfect, fresh application, every time. This mascara’s special bounce-effect brush features ultra-supple bristles that load lashes in a single sweep, sweeping on daring, pumped-up volume without clumpingfor lash volume pushed to the extremes.
The mascara’s squeezable tube that keeps the formula soft and fresh, it fully loads the brush for instant lash volume. The high-performance, elastomeric brush is rigid enough to style lashes without clumping, and it has a bounce effect to deliver a lush, full, ultra-volumized lash look. The creamy, dense, volumizing formula features elastic Bouncy Powders™ that results in a uniquely creamy, dense texture that lasts from first to last application.
What else you need to know:
"The idea was to make the impossible, possibleto create very thick lashes without clumping, as I can do backstage. By pumping, you soften the formula and get a creamy volumizing effect that creates really rich lashes."Peter Philips, Creative and Image Director for Dior Makeup
-Squeeze the tube one to three times to warm and soften the formula and fully load the brush.
Customize the mascara load by pumping the tube:
-Use one pump for light impact.
-Use two pumps for medium impact.
-Use three pumps for full impact.
-Pro tip: Squeeze the tube as you pull out the wand (this squeezes off excess formula and provides a perfect application every time). Remove any excess formula from the tip of the brush before application to ensure an even application to lashes.
-Apply Pump'N'Volume by starting at the root of the lashes. Hold the wand at the base of the lash and apply in a zigzag motion at the root of lashes, brushing it out toward the tips.
-Comb through any extra formula from the base to the tips of lashes.
-For added volume, start with the Diorshow Maximizer 3D Triple Volume Plumping Lash Primer.
-Beeswax: Offers a weightless and comfortable texture for instant volume.
-Parafin Oil: Delivers an ultra-supple texture for an effortless application
Water, Synthetic Beeswax, Paraffin, Copernicia Cerifera (Carnauba) Wax, Glyceryl Stearate, Acacia Senegal Gum, Palmitic Acid, Polybutene, Stearic Acid, Triethanolamine, VP/Eicosene Copolymer, Butylene Glycol, Phenoxyethanol, Hydroxyethylcelulose, PVP, Caprylyl Clycol, HDI/Trimethylol Hexyllactone Crosspolymer, Polymethylsilsesquioxane, Silica, BHT. [+/- : CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 7742 (Manganese Violet), CI 77891 (Titanium Dioxide)].
From catwalk-inspired cosmetics to cutting-edge skin care and timeless fragrances, Christian Dior has brought us some of the most luxurious, trendsetting, and fashionable beauty products around. It's this magical mix of couture-meets-cosmetics that not only attracts celebrities, supermodels, and the society set, but also has solidified Dior's reputation as one of the most unabashedly stylish beauty brands in the world.
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