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A long-wear, high-pigment liquid lipstick with a smooth, matte finish and all-day, lightweight comfort.
What it does:
Now in 42 creamy shades, this breakthrough liquid lipstick gives lips long-lasting wear and high-pigment color. Its creamy, color-rich formula glides over lips as effortlessly as a gloss, but dries to a true matte finish that feels weightless all day long. It’s infused with natural comfort-enhancing ingredients, including vitamin E and sunflower seed so you can flaunt lasting matte color.
What it is formulated WITHOUT:
- Parabens
What else you need to know:
This product is vegan, cruelty-free, and oil free.
"I am proud to say that Kat Von D Beauty products are never tested on animalsand never will be."Kat Von D
-Outline lip with applicator tip.
-Fill in lip with high-pigment color.
-Artistry tip: fill in lip with angled part of applicator.
-Keep lips still for a few seconds, then apply a second coat for unstoppable wear.

As a 100% vegan and cruelty-free brand, Kat Von D Beauty is committed to creating hyper-performance beauty products that are completely free of animal-derived ingredients, and never tested on animals. That means you can conceal, contour and create with confidence—knowing your products aren’t harming animals.We never use common cosmetic ingredients such as beeswax and carmine (a red dye made from beetles), and instead opt for kinder alternatives, without ever compromising on color. Now you can make compassionate choices without sacrificing bold, beautiful pigment and everlasting wear!
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If you are not completely satisfied with an online purchase or gift, you may return your U.S. or Canadian purchase in stores or by mail. Restrictions apply for returns made outside the U.S.