What it is:
A full-coverage cream foundation that visibly conceals blemishes and imperfections, for a filter-like finish.
What it does:
Packed with a high percentage of ultra-refined pigments, the #FauxFilter Foundation visibly smooths and evens skin texture, diminishing the appearance of blemishes, scars, hyperpigmentation, and redness to create a flawless, airbrushed finish. Enriched with argan oil and centella asiaticaboth known for their hydrating propertiesthis fade-proof formula blends seamlessly with skin leaving it matte, with a hint of sheen for a luminous appearance. Wear it alone for full coverage, or blend it together with the Huda Beauty Complexion Perfection Pre-Makeup Base primer (sold separately) for an even more natural finish.
What it is formulated WITHOUT:
What else you need to know:
"I always struggled to find the right foundation myself, so I would always mix them to get the right shade. I have an olive complexion with a very golden undertonethere’s so much more to your skin tone than meets the eye! So I made sure to take into account the skin tone and undertone when I was creating these shades. I would hand-mix the formulas myself, make the shade elaboration, and call them back in to test. It has been a real labor of love. And that’s why I’m so pleased we’ve created a really representative 30-shade offering that will provide an immaculate match for everyone. We shade-matched hundreds of people to ensure that our final selection would be all-inclusive."Huda Kattan, Brand Founder