Living proofForming Paste
Hair Type: Straight, Wavy, and Curly
Hair Texture: Medium and Thick
Hair Concerns: Hold, Volume, and Straightening
- Patented Thickening Molecule (PBAE)
Ingredient Callouts: This product is cruelty-free and formulated without parabens, sulfates, and silicone.
What Else You Need to Know: Living Proof wanted to create one product that could deliver the combined benefits of a gel, wax, and cream (control and softness with a matte or shine finish) without trade-offs. From there, Forming Paste was born and made with a unique combination of their patented thickening molecule (PBAE) and other ingredients for breakthrough results. This formula is also color safe and safe for chemically treated hair.
-Spread through hands.
-Distribute evenly damp hair and air dry.
-For a softer finish, run fingers through dry hair.
Water, Myrica Cerifera (Bayberry) Fruit Wax, Maltodextrin/VP Copolymer, Jasminum Grandiflorum (Jasmine) Flower Wax, Glycereth-26, VP/Dimethylaminoethylmethacrylate Copolymer, Acrylates Copolymer, Glyceryl Behenate, Isopentyldiol, Polyalkylaminoester-1 (PBAE), Oleth-10, Petrolatum, Polyacrylamide, PPG-2 Myristyl Ether Propionate, Laureth-7, Phenoxyethanol, C13-14 Isoparaffin, Hydroxyacetophenone, Caprylyl Glycol, Ethylhexylglycerin, Ceteareth-25, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate, Ethanol, Fragrance, Linalool, Butylphenyl Methylpropional, Citronellol, Benzyl Salicylate, Alpha-Isomethyl Ionone, Citral, Limonene.
We solve the toughest beauty challenges with science and patented technology originating from MIT. Our founders are hair stylists and biotech scientists who were fed up with the limitations of conventional products; hence they set out to create results you can see from across the room. Twenty patents, over 50 products and more than 150 awards later, we have countless love letters thanking us for changing lives in both big ways and small. We are the science. You are the Living Proof.®
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