Ingredient Callouts: This product is also vegan and cruelty-free.
What Else You Need to Know: This 100-percent vegan formula contains a plant-based blend of waxes from olive and sunflower oils, which provide the base for extreme volume. The Fluff Brush has wavy-fiber bristles that coat each lash for fluffy, full coverage, in the ultra-intense shade Trooper Black.
Clinical Results: In a consumer study on 31 volunteers over 24 hours:
- 100% agreed this product delivers an eye-opening effect
- 97% this product remained intensely black throughout the day
- 90% agreed this product delivers a dense lash look
-Swirl Before You Swipe: Like with any new mascara, swirl the brush around inside the tube prior to application to make sure it’s nice and saturated with the mascara formula.
-Grab and Wiggle: For love at first swipe, grab lashes at the roots and wiggle through the tips.
-Add more layers to turn up the volume.
KVD Vegan Beauty creates high-performance, cruelty-free makeup that has disrupted the industry since our debut in 2008. After pioneering the liquid lipstick craze, we changed the beauty world again by reformulating the line to be 100% vegan, without sacrificing performance. And our #1 award-winner—the ultra-precise, totally unstoppable Tattoo Liner—remains the uncontested holy grail of liquid eyeliner. We celebrate creative self-expression while making the beauty world a kinder, more positive place, with cat eyes for all!
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