Use It With
Hair Type: Straight and Wavy
Hair Texture: Fine, Medium, and Thick
- Heat Protection
- Protects hair from blow-dry heat
- Detangles for shine and a silky feel
- Eases blow-drying and styling
Ingredient Callouts: Free of sulfates SLS and SLES.
What Else You Need to Know: The Genesis Strengthening Blow Dry Primer protects against heat, adds hydration and shine, and helps prevent split ends.
Research Results: In a controlled study:
- 99% Less hair fall due to breakage from brushing was shown vs. non-conditioning shampoo
- 88% Hair was shown to be more smooth/conditioned vs. non-conditioning shampoo
-Spray onto towel-dried hair from mid-lengths to ends.
-Blow-dry and heat style as usual to achieve your desired look.
As the #1 professional hair care brand worldwide, Kérastase has pioneered luxury care since 1964. Inspired by our intimate knowledge of the modern woman, Kérastase brings together innovative, bespoke products with a professional diagnostic approach to treat each woman’s individual hair needs.
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