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What it is: A biotin-infused, volumizing mascara developed in partnership with Drybar.
Highlighted Ingredients:
- Biotin: Promotes stronger, healthier-looking hair.
Ingredient Callouts: Free of parabens and contains less than one percent of synthetic fragrances.
What Else You Need to Know: Inspired by the technology used to create Drybar® barrel brushes, this mascara’s specially-designed wand features microspheres to gently catch all of your lashes for beautiful separation, lift, and volume. The clump-free, flake-free formula’s saturated black pigment helps create a bold lash look.
Clinical Results: Based on results observed in a consumer panel study:
- 93% said product keeps lashes looking voluminous all day
- 93% said product does not flake
Highlighted Ingredients:
- Biotin: Promotes stronger, healthier-looking hair.
Ingredient Callouts: Free of parabens and contains less than one percent of synthetic fragrances.
What Else You Need to Know: Inspired by the technology used to create Drybar® barrel brushes, this mascara’s specially-designed wand features microspheres to gently catch all of your lashes for beautiful separation, lift, and volume. The clump-free, flake-free formula’s saturated black pigment helps create a bold lash look.
Clinical Results: Based on results observed in a consumer panel study:
- 93% said product keeps lashes looking voluminous all day
- 93% said product does not flake
Suggested Usage:
-Place the mascara brush at the base of your lashes, then sweep up and through to the tips.
-Apply additional coats if desired.
-Place the mascara brush at the base of your lashes, then sweep up and through to the tips.
-Apply additional coats if desired.
-Biotin: Promotes stronger, healthier-looking hair.
Water, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cera Alba/Beeswax/Cire Dabeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Tribehenin, Caprylyl Glycol, Glyceryl Behenate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Disodium Edta, Butylene Glycol, Tocopheryl Acetate, Panthenol, Sodium Laureth Sulfate, Biotin, Tetrasodium Edta, Silica, Propylene Glycol, Pentylene Glycol, Hydrolyzed Soy Protein, Potassium Sorbate, Soluble Collagen, Bht, Trisodium Edta, [+/-: Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Ci 77007/Ultramarines, Ci 77891/Titanium Dioxide, Mica, Ci 75470/Carmine, Ci 77288/Chromium Oxide Greens, Ci 77742/Manganese Violet, Ci 77510/Ferric Ferrocyanide].
Water, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cera Alba/Beeswax/Cire Dabeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Tribehenin, Caprylyl Glycol, Glyceryl Behenate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Disodium Edta, Butylene Glycol, Tocopheryl Acetate, Panthenol, Sodium Laureth Sulfate, Biotin, Tetrasodium Edta, Silica, Propylene Glycol, Pentylene Glycol, Hydrolyzed Soy Protein, Potassium Sorbate, Soluble Collagen, Bht, Trisodium Edta, [+/-: Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Ci 77007/Ultramarines, Ci 77891/Titanium Dioxide, Mica, Ci 75470/Carmine, Ci 77288/Chromium Oxide Greens, Ci 77742/Manganese Violet, Ci 77510/Ferric Ferrocyanide].
Developed with leading plastic surgeons, IT Cosmetics™ creates game-changing beauty products. In the hands of real women, these formulas become life-changing. The brand believes you're an IT Girl™ the moment you try IT. Discover IT. Love IT. Believe IT™.
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