Use It With
- Biotin: B vitamin that promotes stronger, healthier-looking hair and skin.
Ingredient Callouts: Free of parabens and contains less than one percent of synthetic fragrances.
What Else You Need to Know: Inspired by the technology used to create Drybar® brushes, this lash-thickening mascara’s wand features microspheres that gently catch all of your lashes for voluminous definition, lift, and volume. The clump-free, flake-free formula’s saturated black pigment creates a bold look.
Based on results observed in a consumer panel study:
-93% said product keeps lashes looking voluminous all day
-93% said product does not flake
-After curling and prepping lashes, place the volumizing mascara brush at the base of your lashes, then sweep up and through to the tips for a lash-thickening effect.
-Apply additional coats if desired.
Water, Paraffin, Potassium Cetyl Phosphate, Copernicia Cerifera Cera/Carnauba Wax/Cire De Carnauba, Ethylene/Acrylic Acid Copolymer, Styrene/Acrylates/Ammonium Methacrylate Copolymer, Cera Alba/Beeswax/Cire Dabeille, Synthetic Beeswax, Bis-Diglyceryl Polyacyladipate-2, Polybutene, Cetyl Alcohol, Steareth-20, Glyceryl Dibehenate, Steareth-2, Phenoxyethanol, Hydroxyethylcellulose, Acacia Senegal Gum, Tribehenin, Caprylyl Glycol, Glyceryl Behenate, Sodium Dehydroacetate, Hydrogenated Jojoba Oil, Hydrogenated Palm Oil, Disodium Edta, Butylene Glycol, Tocopheryl Acetate, Panthenol, Sodium Laureth Sulfate, Biotin, Tetrasodium Edta, Silica, Propylene Glycol, Pentylene Glycol, Hydrolyzed Soy Protein, Potassium Sorbate, Soluble Collagen, Bht, Trisodium Edta, [+/-: Ci 77491, Ci 77492, Ci 77499/Iron Oxides, Ci 77007/Ultramarines, Ci 77891/Titanium Dioxide, Mica, Ci 75470/Carmine, Ci 77288/Chromium Oxide Greens, Ci 77742/Manganese Violet, Ci 77510/Ferric Ferrocyanide].
INNOVATIVE TECHNOLOGY IS IT. IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas. In the hands of real women, these game-changing products become life-changing. The brand believes you’re an IT Girl the moment you try IT. Discover IT. Love IT. Believe IT.
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