What it is:
A highly pigmented, medium-coverage foundation that easily provides builable, full coverage where needed.
What it does:
Limitless Foundation delivers to all skintones, and its shade range focuses on medium skintones with extensive shades based on undertones. Incredibly lightweight, it provides natural-looking, all-day wear and a radiant finish. Its buildable, blendable, oil-free formula smooths on like a second skin, concealing discoloration and hyper-pigmentation for a professionally retouched look.
What it is formulated WITHOUT:
What else you need to know:
Blending colors, or foundations that go ashy and mask-like, or oxidize after a few hours of wear are a thing of the past. Choose your shade based on Color IQ, or find your Color IQ on Sephora.com, working backwards with the brand you are presently wearing. Get the right shade by looking at the undertone of the shade that Color IQ directs you to. If it isn't your undertone, look just to the left and right of it. These shades are not darker or lighter. They are in the same color family with different undertones. Choose the shade that emphasizes your undertone-yellow, olive, pink, peach, deep peach, or red.
This product is vegan, cruelty-free, and free of fragrance and mineral oil.