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What it is:
A shine-stopping, pore-diffusing primer that smooths the way for better foundation application and longer wear with an instant retouch effect.
What it does:
Nothing is sexier than touch-worthy skin. Pro Filt’r Instant Retouch Primer is the first step to getting there. Paired with Pro Filt'r Foundation, this oil-free primer smooths away the look of pores, visibly evens skin tone and texture, and instantly absorbs shine without feeling dry or chalky. That means smoother foundation application and longer makeup wear.
Unlike a basic mattifying primer, Pro Filt’r’s cushiony, touch-me-now texture mattifies skin with the lightest possible feel for a full-on sensorial experience. The universal invisipink™ formula creates a filter-like blurring effect and melts instantly into all skin tones without a trace. Pro Filt’r works all day to help makeup last longer, and feel lightweight and comfortable, so you don’t have to worry about your skinand you’ll be ready for anything.
What it is formulated WITHOUT:
What else you need to know:
For Rihanna, creating the perfect soft matte base is the most important part of any lookand the first step to the Fenty Face, her real-life method for killer radiance.
"I wanted this primer to feel soft and moisturizing at the same time, as well as do the job of keeping makeup on."Rihanna, Brand Founder
Fenty Beauty is 100 percent cruelty-free.
-One pump is all it takes for an instant retouch effect.
-Start at the center of your face and blend outward.
-For the ultimate first step to the FENTY Face, follow with Pro Filt’r Hydrating Longwear Foundation for a natural finish, or Pro Filt’r Soft Matte Longwear Foundation for a soft matte finish (each sold separately).
-Artistry Pro Tip: If you have dry skin, apply primer to just the areas of your face that tend to get oily (think T-zone and around the mouth).
-You can also try Pro Filt’r Mattifying Primer, for normal to oily skin types and Pro Filt'r Hydrating Primer for normal to dry skin types (each sold separately).
Rihanna created Fenty Beauty “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her vision, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
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