FENTY BEAUTY by RihannaPro Filt'r Soft Matte Longwear Foundation
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Get the Fenty Face
Coverage: Medium
Finish: Matte
Formulation: Liquid
Skin Type: Normal, Dry, Combination, and Oily
Ingredient Callouts: Free of parabens and phthalates. This product is also cruelty-free.
What Else You Need to Know: This long-wearing, light-as-air foundation gives skin an instantly-smooth, pore-diffused, shine-free finish. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores—so that wherever you are, it’s going to work on your skin.
This product is an Allure Best of Beauty award winner.
-Be sure to moisturize skin before foundation application, especially if your skin is dry.
-After moisturizing, prep skin with Pro Filt’r Instant Retouch Primer (sold separately) for best results.
-Always shake before use to activate.
-When testing shades, remember to let the foundation dry completely to find your perfect match.
For full coverage:
-Apply one to two pumps of Pro Filt’r Foundation on the back of your hand.
-Using the Full-Bodied Foundation Brush 110 (sold separately), dot product onto the center of your face, and blend outward.
-Rihanna’s Way: For the ultimate pore coverage, press the brush into skin, roll off, and repeat.
For medium, customizable coverage:
-Apply one pump of Pro Filt’r Foundation onto the back of your hand.
-Using a damp Precision Makeup Sponge 100 (sold separately), begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward.
-For fuller coverage, add another pump.
Rihanna created Fenty Beauty “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her vision, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
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