What it is: A soft matte, long-wear foundation with buildable, medium to full coverage, in a boundary-breaking range of shades.
What it does: Finallythe ultimate photo filter in foundation form. Born in 40 boundary-breaking shades, Pro Filt’r Soft Matte Longwear Foundation gives skin an instantly smooth, pore-diffused, shine-free finish that easily builds to medium to full coverage. The oil-free formula is made with climate-adaptive technology that’s resistant to sweat and humidity, and won’t clog pores so that wherever you are, it’s going to work on your skin. Best of all, this longwearing, light-as-air texture is undetectable on skinso you always look like you.
What it is formulated WITHOUT: - Parabens - Phthalates
What else you need to know: How did Fenty Beauty nail the ultimate shade lineup? Obsessive research to create the perfect range of shades for all, exclusive insights from the world’s top makeup artists, and through extensive testing for real life on real women.
Fenty Beauty figured out that it takes the right balance of tone and texture to make foundation work on every skin type. We obsessed over custom pigment levels to capture your truest tones with a soft matte finish that’s just rightnot too matte and not too shiny. The result? A comfortable long-wear formula that lets skin look like skin. Made for all women to love.
"Foundation is one of those areas in the beauty industry that has a big void for women at extreme ends of the shade spectrum. There’s this middle ground that's covered really, really well. But then if you're very pale or if you're very dark, there aren’t a lot of options. And so, I wanted to make sure that women of all skin tones were covered so they could be included in what I created."Rihanna, Brand Founder
Fenty Beauty is 100% cruelty free.
Suggested Usage: To find your perfect shade: -Always shake before use to activate. -Pro Filt’r’s rich pigments need a moment to dry down to their truest color, so when you're testing shades, remember to let the formula dry completely to find your perfect match. -Deciding between two shades? Try the lighter shade. -Prep skin with Pro Filt’r Instant Retouch Primer for best results.
For full coverage: -Apply one or two pumps on the back of your hand. -Using the Full-Bodied Foundation Brush 110, dot product onto the center of your face and blend outward. -Rihanna’s tip: For the ultimate pore coverage, press brush into skin, roll off, and repeat.
For medium, customizable coverage: -Apply one pump of to the back of your hand. -Using a damp Precision Makeup Sponge 100, begin applying product at the center of your face, or wherever coverage is desired, pressing foundation into skin and blending outward. -For fuller coverage, add another pump.
Rihanna created Fenty Beauty “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her vision, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”