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A vibrant liquid lip color with high shine and a non-sticky finish.
What it does:
This liquid lip color combines vibrant color with a shiny finish to create the perfect blend for lips that pop. A creamy, non-sticky formula, it glides on smoothly and contains vitamin E that’s known to soften lips.
-Glide curved applicator over lips for an instant pop of vibrant color.
"Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.
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