7 fl oz/ 200 mL
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7 fl oz/ 200 mL
Pureology Hydrate Softening Treatment in 7 fl oz/ 200 mL Image 2
Pureology Hydrate Softening Treatment in 7 fl oz/ 200 mL Image 3

PureologyHydrate Soft Softening Treatment

SIZE 7 fl oz/ 200 mLITEM 2391118
58 reviews
717 loves
online only
What it is: A softening treatment mask with shea butter and almond oil that nourishes and softens dry, color-treated hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Dryness
- Shine
- Color Safe

Key Benefits:
- Gives hair touchable softness
- Nourishes hair
- Provides extraordinary color protection

Formulation: Mask

Highlighted Ingredients:
- Shea Butter: Softens hair.
- Almond Oil: Nourishes hair.

Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: This treatment includes a signature aromatherapy blend of cardamom, cedarwood, and sandalwood and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine