PureologyHydrate Soft Softening Treatment
Use It With
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
- Color Safe
- Gives hair touchable softness
- Nourishes hair
- Provides extraordinary color protection
- Shea Butter: Softens hair.
- Almond Oil: Nourishes hair.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This treatment includes a signature aromatherapy blend of cardamom, cedarwood, and sandalwood and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine
-Apply a quarter-size amount to shampooed hair, focusing on the mid-lengths and ends.
-Gently massage through hair.
-Wait five minutes.
-For best results, use following the Hydrate, Smooth Perfection, or Nanoworks (each sold separately) hair-care systems.
-Almond Oil: Nourishes hair.
Aqua / Water / Eau, Cetearyl Alcohol, Dimethicone, Glycerin, Behentrimonium Chloride, Amodimethicone, Cetrimonium Chloride, Parfum / Fragrance, Phenoxyethanol, Isopropyl Alcohol, Prunus Amygdalus Dulcis Oil / Sweet Almond Oil, Tocopheryl Acetate, Butyrospermum Parkii Butter / Shea Butter, Lactic Acid, Butylene Glycol, Dilauryl Thiodipropionate, Helianthus Annuus Seed Extract / Sunflower Seed Extract, Linalool, Benzophenone-4, Coumarin, Caramel, Citric Acid.
Created in California in 2001, Pureology was born from a powerful idea: create the best professional products for color-treated hair.
Color care without compromise is the POWER OF PUREOLOGY. We created our customized, high performance formulas while caring for our planet and animals with beauty and integrity in mind. As the pioneer of PROFESSIONAL VEGAN COLOR CARE & ZEROSULFATE® formulas, we strive to make women feel beautiful with good-for-you hair care.
Our formulas are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing.
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