MAISON MARGIELA’REPLICA’ Flower Market
Freesia, Rose from Grasse, Cedarwood
Flower Market is a fresh, floral fragrance that evokes the memory of a Parisian floral shop. The delicate and innocuous scent of freshly-cut blooms brings an abundance of florals to the forefront of this composition.
An abundance of colorful blossoms exude a brilliant aroma as you peruse through a local flower market. Honeyed white tuberose flowers fuse with fresh and fragrant variants of rose in a curated floral arrangement beside you. Metal buckets brimming with a multitude of floral compositions splash across crisped leaves on a cedar floor. The verdant scent of freshly-cut stems blow through a gentle and inviting spring breeze.
Flower Market is a fresh fragrance that gives off the sensation of peace and contentment. This delicate and sheer eau de toilette fragrance resides within the ‘REPLICA’ Memories Collectiona family of scents designed to evoke personal memories that each one of us can recall.
What else you need to know:
The silhouette of each ‘REPLICA’ bottle is inspired by classic apothecary jars, allowing the collection to be instantly identifiable. Each bottle carries a 100 percent cotton label, which is printed using black ink text and resembles the tags used on the clothing and accessories for the ‘REPLICA’ couture collection. The unique pumps are wrapped with a rope to symbolize the authentic reproduction of the original ‘REPLICA’ couture line.
The same label concept is carried onto the packaging of each fragrance. Each carton label is associated with a polaroid photograph depicting a fleeting moment captured in muted colors and soft light: a poetic allusion to the story behind each fragrance.
The Parisian fashion house Maison Martin Margiela was founded in 1988 by Belgian designer Martin Margiela. A cross-section between fashion and design, the house presents Haute Couture and ready-to-wear collections as well as leather goods, footwear, accessories, and fragrance. In 1994, Maison Martin Margiela introduced ‘REPLICA,’ a new seasonal line. The collection represents an interest in highly functional and emotive garments and accessories, meticulously reproduced to maintain the piece’s original character. Maison Martin Margiela expanded upon this concept with a collection of ‘REPLICA’ fragrances that evoke the scents hidden deep in our memories.
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