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SIZE: 12 oz/ 355 mL
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What it is: A texture-enhancing shampoo that gently cleanses hair, adds body, and enhances waves for a natural, tousled look with a hint of grit.
Hair Type: Straight, Wavy
Hair Texture: Fine, Medium, and Thick
Hair Concerns: Oiliness, Volumizing, Color Safe
Formulation: Liquid
Highlighted Ingredients:
- Sea Water: Protects hair from breakage, improves strand quality, and restores minerals into damaged hair.
- Natural Sea Salt: Adds natural volume and effortless texture.
- Quinoa Protein: Repairs damage while coating, strengthening, preventing breakage, and protecting hair.
Ingredient Callouts: This product is formulated without parabens, formaldehydes, mineral oil, and sulfates SLS & SLES. This product is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This texturizing shampoo is the first step in creating the coveted model-off-duty look. Sea water and natural sea salt enhance hair's authentic beachy texture while restoring essential minerals back into fragile strands. Amino acids provided by quinoa protein coat hair to protect from future damage.
Hair Type: Straight, Wavy
Hair Texture: Fine, Medium, and Thick
Hair Concerns: Oiliness, Volumizing, Color Safe
Formulation: Liquid
Highlighted Ingredients:
- Sea Water: Protects hair from breakage, improves strand quality, and restores minerals into damaged hair.
- Natural Sea Salt: Adds natural volume and effortless texture.
- Quinoa Protein: Repairs damage while coating, strengthening, preventing breakage, and protecting hair.
Ingredient Callouts: This product is formulated without parabens, formaldehydes, mineral oil, and sulfates SLS & SLES. This product is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This texturizing shampoo is the first step in creating the coveted model-off-duty look. Sea water and natural sea salt enhance hair's authentic beachy texture while restoring essential minerals back into fragile strands. Amino acids provided by quinoa protein coat hair to protect from future damage.
Suggested Usage:
-Massage a small amount to wet hair, lather well, and rinse.
-Follow with Sea Conditioner.
-Massage a small amount to wet hair, lather well, and rinse.
-Follow with Sea Conditioner.
-Sea Water: Protects hair from breakage, improves strand quality, and restores minerals into damaged hair.
-Natural Sea Salt: Adds natural volume and effortless texture.
-Quinoa Protein: Repairs damage while coating, strengthening, preventing breakage, and protecting hair.
Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, PPG-2 Hydroxyethyl Coco/Isostearamide, Aloe Barbadensis (Aloe Vera) Leaf Juice, Algae Extract, Calluna Vulgaris (Heather) Extract, Camellia Sinensis (Green Tea) Leaf Extract, Hydrolyzed Rice Protein, Macrocystis Pyrifera (Kelp) Extract, Palmaria Palmata (Dulse) Extract, Hydrolyzed Quinoa, Fragrance, PEG-7 Glyceryl Cocoate, Sodium Lauroyl Sarcosinate, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Lauryl Sulfoacetate, Cocamide DIPA, Glycerin, Panthenol, Disodium Laureth Sulfosuccinate, Citric Acid, Trisodium Sulfosuccinate, Sodium Laurate, Laureth-3, Tetrasodium EDTA, Sea Water, Polyquaternium-4, Cocamidopropyl Dimethylamine, Sorbitol, Sodium Hydroxide, Magnesium Chloride, Gluconolactone, Isopropyl Alcohol, Calcium Gluconate, Sodium Chloride, Magnesium Nitrate, Methylchloroisothiazolinone, Methylisothiazolinone, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, CI 42090 (Blue 1), Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool.
-Natural Sea Salt: Adds natural volume and effortless texture.
-Quinoa Protein: Repairs damage while coating, strengthening, preventing breakage, and protecting hair.
Water, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, PPG-2 Hydroxyethyl Coco/Isostearamide, Aloe Barbadensis (Aloe Vera) Leaf Juice, Algae Extract, Calluna Vulgaris (Heather) Extract, Camellia Sinensis (Green Tea) Leaf Extract, Hydrolyzed Rice Protein, Macrocystis Pyrifera (Kelp) Extract, Palmaria Palmata (Dulse) Extract, Hydrolyzed Quinoa, Fragrance, PEG-7 Glyceryl Cocoate, Sodium Lauroyl Sarcosinate, PEG-200 Hydrogenated Glyceryl Palmate, Sodium Lauryl Sulfoacetate, Cocamide DIPA, Glycerin, Panthenol, Disodium Laureth Sulfosuccinate, Citric Acid, Trisodium Sulfosuccinate, Sodium Laurate, Laureth-3, Tetrasodium EDTA, Sea Water, Polyquaternium-4, Cocamidopropyl Dimethylamine, Sorbitol, Sodium Hydroxide, Magnesium Chloride, Gluconolactone, Isopropyl Alcohol, Calcium Gluconate, Sodium Chloride, Magnesium Nitrate, Methylchloroisothiazolinone, Methylisothiazolinone, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, CI 42090 (Blue 1), Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool.

Hi y’all, we’re from Austin, TX and yes, it’s as great as you’ve heard. Accessible, salon-quality haircare is what we do, and in our spare time we verb in our Verb. We're a team of millennial women making shampoo for people like us (and our plus ones, friends, kids). We bridge the gap between mass market and high-end haircare because who says good hair has to be out of reach?
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