Better Not YoungerSilver Lining Purple Butter Hair Mask
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Key Benefits: Deep Conditions, Reduces Damage, and Neutralizes Brassiness
- Plant-Based Butter Blend: Mangifera indica (mango) butter, macadamia ternifolias seed butter, cupuaçu butter, murumuru butter, and avocado butters help leaves hair ultra-soft, hydrated, and shiny.
- Folic Acid: Vitamin B derivative, helps support the production of proteins.
- D&C Violet 2: Reduces the intensity of yellow tones to help brighten and lighten the appearance of hair color.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.
What Else You Need to Know: Essential fatty acids sourced from five natural plant butters renew hair, adding nourishment, softness, and manageability to coarse grey or bleached hair. Color-correcting lavender neutralizes brassiness for a lighter, brighter appearance. Safe for color-, keratin-, and chemically-treated hair.
-Use one to three times a week.
-Apply after shampooing in place of regular conditioner.
-Rub the butter between your hands to evenly distribute before running it through your hair, focusing on one to two inches from scalp through to tips, for one to three minutes.
-Pro tip: Take a small dime sized amount for normal to oily hair (and a bit more for dry, damaged hair). Leave on longer to decrease brassiness and brighten color.
-Folic Acid: Vitamin B derivative, helps support the production of proteins.
-D&C Violet 2: Reduces the intensity of yellow tones to help brighten and lighten the appearance of hair color.
Aqua (Deionized Water), Behentrimonium Methosulfate, Helianthus Annuus (Sunflower) Seed Oil, Glycerin, Cetearyl Alcohol, Amodimethicone, Trideceth-12, Cetrimonium Chloride, Cetyl Esters, Dimethicone, Mangifera Indica (Mango) Butter, Argania Spinosa (Argan) Oil, Carthamus Tinctorius (Safflower) Oil, Serenoa Serrulata (Saw Palmetto) Extract, Salvia Officinalis (Sage) Extract, Macadamia Ternifolia Seed Butter, CupuaçU Butter, Biotin, Dl-Panthenol, Persea Gratissima (Avocado) Butter, Limnanthes Alba (Meadowfoam) Seed Oil, Caffeine, Tocopheryl Acetate (Vitamin E), Folic Acid, Niacinamide, Articum Lappa (Burdock) Root Extract, Betula Alba (Birch) Extract, Coffea Arabica (Green Coffee) Extract, Astrocaryum Murumuru, Seed Butter, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin, D&C Violet 2.
Better Not Younger is the first hair-care brand specifically created for women 40+. Beauty veteran and “fiftypreneur” Sonsoles Gonzalez understood that mature hair was physiologically different and therefore had different needs. Partnering with an MIT chemist, she created this holistic line of products addressing scalp, hair, and inner health and designed to give you healthier-looking hair today and even better hair tomorrow.
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