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Skin Type: Normal, Dry, Combination, and Oily
Skincare Concerns: Pores, Dryness, and Dullness and Uneven Texture
Ingredient Callouts: Free of phthalates.
What Else You Need to Know: Shiseido’s Sports BB SPF 50+ is a quick-dry, non-sticky, longer-lasting BB protector. This formula features WetForce Technology, which protects from UVA & UVB rays even when wet rapidly dries sweat to prevent makeup from running, while reacting with water to improve UV protection.
Clinical Results: In a test involving 100 Japanese women playing sports on a sunny day:
- 97% of women said the formulation blends quickly into skin
- 90% of women said the beautiful finish lasts even after sweating
- 97% of women said it has a longer lasting UV protection effect than other BB protector or foundations
-Shake well before using.
-Use as a last step of morning skincare routine.
-Pour an appropriate amount onto your palm and smooth over the face evenly.
Beauty innovation. Born in Japan. Established in 1872, Shiseido is one of the world’s most-trusted beauty brands. Built on a foundation of respect for Japanese ingredients and culture, Shiseido is renowned for its commitment to tradition and quest for innovation. In skincare, sun care, and makeup, Shiseido offers superior products and unparalleled technologies that celebrate the art and science of beautiful skin.
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