A lightweight, heat-activated styling balm.
What it is formulated to do:
This balm helps deliver straight, smooth, healthy-looking styles with movement. Its non-greasy, lightweight formula tames flyaways and frizz, protecting hair from heat-styling and humidity. Ideal for curly, thick, coarse, or unmanageable hair, strands are left lustrous, beautiful, and silky soft.
What it is formulated WITHOUT:
What else you need to know:
The Bumble and bumble Straight Line with breakthrough Concen-straight Technology was developed to help maintain hair's natural integrity, allowing hairdressersand clientsto customize straightness, increase manageability, and reduce frizz. All products are free of formaldehyde, cysteine, and lye.
Bumble and bumble is a cruelty-free brand, meaning they don't test on animals. Bb. products are free from parabens, phthalates, mineral oils, and formaldehyde.
-To style it straight, work evenly through damp hair and blow-dry section by section until dry.
-For pin straight styles, finish with a flat iron.
Bumble and bumble began in 1977, as a New York City salon famed for its signature rebel-elegance. Right away, Bb. transcended hairdressing, crossing over into fashion and street-style. Like our idiosyncratic name, the brand would come to define infinite individuality. It was about more than a hairstyle. It was an attitude. We quickly clipped, colored, and styled our way into global prominence, with our like-minded salons and rock-star editorial team. Our runway looks launched global hair trends – and, in 1991, a backstage need jump-started our iconic product range. To this day, we remain passionately dedicated to the transformational power of hair.Bumble and bumble.Salon born. New York raised. Hair is what we ‘do.
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