IT CosmeticsSuperhero Elastic Stretch Volumizing Mascara
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- Biotin: Supports stronger, healthier-looking hair and skin.
- Collagen: Helps to create the appearance of increased lash volume.
- Peptides: Enhance the appearance of lash length, fullness, and volume.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, and phthalates. This product is also comes in recyclable packaging.
What Else You Need to Know: Developed with plastic surgeons, this game-changing mascara delivers dramatic length and volume for the appearance of a fuller lash line. Infused with lash-lifting polymers, volumizing collagen, and strengthening biotin, it stretches the look of your lashes wider and longer in just one coat.
Clinical Results: In a consumer panel survey:
- 100% saw a fuller lash line
- 96% said lashes looked stretched
- 96% saw dramatic volume and length
-Start at the base of your lashes, then wiggle and sweep the brush up to the tips.
-For even more dramatic length and volume, simply apply additional coats.
-Biotin: Support’s hair’s natural keratin, which maintains the health of your hair and skin.
-Keratin: Supports hair’s natural strength and elasticity.
-Peptide: Enhances the appearance of lash length, fullness, and volume.
Water, Carnauba Wax, Cyclopentasiloxane, Rice Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Wax, Propylene Glycol, Phenoxyethanol, Vp/Va Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499).
INNOVATIVE TECHNOLOGY IS IT. IT Cosmetics partners with plastic surgeons and dermatologists to develop skin-loving solutions and clinically tested formulas. In the hands of real women, these game-changing products become life-changing. The brand believes you’re an IT Girl the moment you try IT. Discover IT. Love IT. Believe IT.
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