IT CosmeticsSuperhero Elastic Stretch Volumizing Mascara
A game-changing mascara that gives lashes the appearance of volume, length, and elastic stretch in just one coat.
What it does:
Developed with plastic surgeons, Superhero™ mascara is like skin care for your lashes. The proprietary Elastic Stretch Technology stretches the look of your lashes wider and longer, and wraps each individual lash in a volume-boosting, lengthening, ultra-conditioning coat of support and color for the strongest, thickest, most defined results. Powerful lash-lifting polymers, volumizing collagen, strengthening biotin, proteins, and peptides combined with super black pigment and the Lash-Changing Power Brush work together to coat every lash from base to tips. Lashes are lifted and separated to create a fuller lash line and to ensure that no lash is left behind. The super-buildable formula takes your lashes to new heights. Simply apply more coats for additional volume and length.
What it is formulated WITHOUT:
What else you need to know:
This product was developed with surgeons and dermatologists. It is clinically tested, talc-free, and cruelty-free.
-Starting at the base of your lashes, wiggle and sweep up and through to the tips.
-Apply additional coats for more dramatic results.
-Biotin: Support’s hair’s natural keratin, which maintains the health of your hair and skin.
-Keratin: Supports hair’s natural strength and elasticity.
-Peptide: Enhances the appearance of lash length, fullness, and volume.
Water, Carnauba Wax, Cyclopentasiloxane, Rice Bran Wax, Hydrogenated Olive Oil Stearyl Esters, Alcohol Denat., Palmitic Acid, Stearic Acid, Triethanolamine, Acacia Senegal Gum, Candelilla Wax, Propylene Glycol, Phenoxyethanol, Vp/Va Copolymer, Aminomethyl Propanediol, Polyvinyl Alcohol, Chlorphenesin, Ethylhexylglycerin, Glycerin, Ascorbic Acid, Ascorbyl Palmitate, Biotin, Equisetum Arvense Extract, Hydrolyzed Collagen, Olea Europaea Fruit Oil, Persea Gratissima Oil, Simmondsia Chinensis Seed Oil, Tocopheryl Acetate, Panthenol, Hydrolyzed Keratin, Serenoa Serrulata Fruit Extract, Camellia Sinensis Leaf Extract, Biotinoyl Tripeptide-1, Iron Oxide (Ci 77499).
Developed with leading plastic surgeons, IT Cosmetics™ creates game-changing beauty products. In the hands of real women, these formulas become life-changing. The brand believes you're an IT Girl™ the moment you try IT. Discover IT. Love IT. Believe IT™.
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