What it is: A lengthening mascara that curls, volumizes, lifts, and separates lashes for an "out-of-here" looknow available in three vibrant shades.
What it does:
This breakthrough bestseller reveals lashes you never knew you had! The specially designed brush features staggered bristles that grab close to the root, boosting length and volume beyond belief. The custom-domed tip uses precision bristles to lift, define, and curl even your tiniest lashes. With a glossy, jet-black, long-wearing formula, you’ll flaunt luxurious, silky lashes that won’t smudge, clump, or dry out.
What else you need to know:
Go horizontal: the staggered bristles grab close to the root, boosting length and volume.
Then go vertical: the custom-domed tip with precision bristles lift, define, and curl even your tiniest lashes.
This product is an Allure Reader’s Choice award winner.
In a consumer panel survey, the following results were reported:
- 94% saw dramatic length and volume
- 90% saw base-to-tip curl
- 94% saw visible lift
-100% saw long-wearing results
Beauty Tip: For super curl and length, apply Roller Lash first to curl and lift your lashes. Then layer They’re Real! lengthening mascara on top.
-Position wand horizontally and wiggle from side to side and base to tip to achieve maximum volume and length and lift.
-Hold wand vertically and stroke upward to curl and separate.
-Layer generously as desired.
-Please read the ingredient list on the packaging of your product to be sure it is appropriate for your personal use.
"Laughter is the best cosmetic, so grin & wear it!" —Jean & Jane Ford, co-foundersIn 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.