Benefit CosmeticsThey’re Real! Tinted Lash Primer
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Use It With
A mink-brown lash primer that tints, defines, and primes lashes for a natural, feathery lookplus, it can be paired with your favorite mascara for boosted length and separation.
What it does:
Step up your lash look with They’re real! tinted primer. When worn alone, the mink-brown primer gives lashes a natural, feathery look, and when worn as a primer, it boosts your mascara’s performance. Infused with a high-performing gel formula, it is water-resistant and conditions lashes with provitamin B5. Its custom ExtraFlex brush is specially designed to move with lashes for ultimate separation.
They’re Real! Tinted Primer:
In a consumer panel survey on 65 women after 1 week:
- 89% said lashes had a natural look
- 91% said it was soft enough to layer on mascara 6 hours later
Wear underneath They're Real! Lengthening Mascara for dramatically boosted lash length and separation.
-Wiggle the wand at base of lashes then sweep upward from root to tip.
-Wear alone or layer your favorite mascara on top.
"Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.
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