Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine, Medium, and Thick
Hair Concerns: Dryness, Frizz, and Heat Protection
- Coconut and Botanical Surfactants: Remove build-up without stripping color.
- Rice Bran Oil and Shea Butter: Humectants moisturize and add shine to hair while cleansing and removing product build-up.
- Moringa Seed Extract: Delivers antioxidant protection from drying, damaging, and color-fading.
Ingredient Callouts: Free of sulfates SLS & SLES and parabens.
What Else You Need to Know: True Color Shampoo completely cleanses hair, while keeping color true. Coconut and botanical surfactants remove build-up without stripping color and rice proteins, while moringa seed leaves hair completely clean and nourished.
-Apply to wet hair, lather, rinse, and repeat if necessary.
-Follow with True Color Ultimate Shine Gloss and True Color Conditioner (each sold separately) for the truest color and healthiest hair.
-Rice Bran Oil and Shea Butter: Humectants moisturize and add shine to hair while cleansing and removing product build-up.
-Moringa Seed Extract: Delivers antioxidant protection from drying, damaging, and color-fading.
Water, Sodium Cocoyl Isethionate, Disodium Laureth Sulfosuccinate, Sodium Lauryl Sulfoacetate, Cocamide MEA, Cocamidopropyl Hydroxysultaine, Sodium Lauroyl Sarcosinate, PEG-7 Glyceryl Cocoate, Dimethicone, Acrylates Copolymer, Decyl Glucoside, Cocamidopropyl Betaine, Lauryl Glucoside, Sodium Lauroyl Lactylate, Glycerin, Dimethiconol, Amodimethicone, Cyclopentasiloxane, Cocoglucosides Hydroxypropyltrimonium Chloride, Glycol Distearate, Fragrance, Palmitamidopropyltrimonium Chloride, Propanediol, Silicone Quaternium-22, Propylene Glycol, Divinyldimethicone/Dimethicone Copolymer, Panthenol, Polyglyceryl-3 Laurate, Polyquaternium-7, Laureth-23, Oryza Sativa (Rice) Bran Oil, Laureth-4, Oryza Sativa (Rice) Extract, Citrullus Lanatus (Watermelon) Fruit Extract, Camellia Oleifera Seed Oil, Moringa Pterygosperma Seed Extract, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Trideceth-12, Rice Oil Glycereth-8 Esters, Shea Butter Glycereth-8 Esters, Quaternium-95, C12-13 Pareth-23, C12-13 Pareth-3, Cystine Bis-PG-Propyl Silanetriol, Dipropylene Glycol, Polyglyceryl-3 Caprate, Hydrolyzed Keratin, Keratin, Citrus Junos Peel Extract, Hydrolyzed Vegetable Protein PG-Propyl Silanetriol, Oryza Sativa (Rice) Seed Protein, Cetrimonium Chloride, Phytic Acid, Guar Hydroxypropyltrimonium Chloride, PEG-150 Distearate, Citric Acid, Disodium EDTA, Potassium Hydroxide, BHT, Phenoxyethanol, Chlorphenesin, Potassium Sorbate, Sodium Benzoate, Methylisothiazolinone, Benzyl Salicylate, Hexyl Cinnamal, Limonene.
Rita Hazan is recognized as a pioneer, carving her own niche as The Hair Color Authority, in a male‐dominated beauty field. Believing women should not live by a list of "don’ts" to maintain color, Rita Hazan, has used her expertise to create a product line for color-treated hair that keeps hair as healthy and radiant as the first day it was dyed. Created for dabblers to dye-hards of every age and with every hair type, Rita’s products blend advanced technology with natural ingredients. Her powerful line of products address every need from gray roots to color-fading to damage. Rita continues to innovate and change the game for color-treated hair products. Rita’s iconic looks on celebrities such as Beyonce, Katy Perry, Jennifer Lopez, and Jessica Simpson have had a lasting impact on worldwide beauty trends.
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