What it is:
A game-changing, top-selling foundation with buildable to medium coverage, available in a diverse range of 40 shades.
What it does:
The icon that changed the face of foundation, Ultra HD Liquid makes skin look 100 percent flawless, but is zero percent noticeable. The lightweight fluid has a weightless, second-skin feel that makes it comfortable to wear, while also ensuring it stays put. It keeps your skin hydrated and nourished for a supremely healthy, fresh face. This makeup artist essential is a must-have if you’re seeking completely invisible, seamless coverageeven under the most powerful high definition lenses. This is the game-changing formula that transformed the face of foundation, forever. It’s available in a diverse range of 40 shades.
What else you need to know:
MAKE UP FOR EVER is once again leading the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, it continues to redefine and elevate beauty standards with the launch of its new Ultra HD Foundation, the first and only foundation designed for 4k technology. With 4k technology, the next generation of digital devices will display images with unbelievable detail, stunning clarity, and heightened color than existing HD technology. Completely invisible under the latest, ultra-magnified resolution, these innovative foundation formulas look completely natural on cameraand to the naked eye.
"My goal was to cope with the new 4k technology while keeping the main benefits of HD Foundation. Ultra HD Foundation had to meet the perfection needs of pros as well as the everyday needs of all women."Dany Sanz, MAKE UP FOR EVER Founder and Creative Director.
This product is an Allure Reader’s Choice award winner.