MAKE UP FOR EVERUltra HD Invisible Cover Foundation

Coverage:
✔ Medium

Skin type:
✔ Sensitive
✔ Normal
✔ Dry
✔ Combination
✔ Oily

Finish:
✔ Natural

What it is:
A game-changing, top-selling foundation with buildable to medium coverage, available in a diverse range of 40 shades.

What it does:
The icon that changed the face of foundation, Ultra HD Liquid makes skin look 100 percent flawless, but is zero percent noticeable. The lightweight fluid has a weightless, second-skin feel that makes it comfortable to wear, while also ensuring it stays put. It keeps your skin hydrated and nourished for a supremely healthy, fresh face. This makeup artist essential is a must-have if you’re seeking completely invisible, seamless coverage—even under the most powerful high definition lenses. This is the game-changing formula that transformed the face of foundation, forever. It’s available in a diverse range of 40 shades.

What else you need to know:
MAKE UP FOR EVER is once again leading the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, it continues to redefine and elevate beauty standards with the launch of its new Ultra HD Foundation, the first and only foundation designed for 4k technology. With 4k technology, the next generation of digital devices will display images with unbelievable detail, stunning clarity, and heightened color than existing HD technology. Completely invisible under the latest, ultra-magnified resolution, these innovative foundation formulas look completely natural on camera—and to the naked eye.

"My goal was to cope with the new 4k technology while keeping the main benefits of HD Foundation. Ultra HD Foundation had to meet the perfection needs of pros as well as the everyday needs of all women."—Dany Sanz, MAKE UP FOR EVER Founder and Creative Director.

This product is an Allure Reader’s Choice award winner.

Suggested Usage:
-1. Choose your primer to create the perfect canvas for smoother, more even and longer lasting foundation.

Select the Step 1: Skin Equalizer that matches your skin concern.
-For normal skin: Apply Hydrating to the entire complexion.
-For oily skin: Apply Mattifying only to the areas where shine develops quickly. (Use a very small amount—the size of a grain of rice).
-Dry Skin: Apply Nourishing to the entire complexion.
-Enlarged Pores: Apply Smoothing to enlarged pores and fine lines.


-2. Apply two pumps of Ultra HD Liquid Foundation in thin layers, starting in the center of the face and stretching outward.
-For buildable coverage, apply with a flat foundation brush or sponge.
-Flat foundation brush (Artisan Brush #108): Tap to build coverage where needed; stretch outward for a smoothing effect. (It delivers the very same flawless results as before when applied with a flat foundation brush in a tap and stretch motion. You will likely need to stretch less than you did before).
-Sponge (Beauty Blender): Press and roll to build coverage where needed.
-For light coverage: use a buffing brush (Artisan Brush #122), applying product in a circular motion.