What it is: A long-lasting, multitasking cover stick with invisible coverage for foundation touch-ups and contouring.
What it does: Ultra HD Invisible Cover Stick Foundation creates a flawless complexion on camera, and to the naked eye. Developed specifically for the film and TV industry's most advanced technology, it is completely invisible under the latest, super-focused 4k lens. The revolutionary foundation contains amino acid coated pigments that provide medium-to-full coverage with a lightweight, second-skin texture that looks just like skin. It leaves a natural-looking, radiant finish, and it’s formulated with hyaluronic spheres for time-released hydration that is perfect for normal to dry skin. Ideal for foundation touch-ups and contouring, it can be applied at home or on-the-go for a flawless complexion.
What else you need to know: MAKE UP FOR EVER is once again leading the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, it continues to redefine and elevate beauty standards with the launch of its ULTRA HD FOUNDATION, the first and only foundation designed for 4K technology. With 4K technology, the next generation of digital devices will display images with unbelievable detail, stunning clarity, and heightened color. Completely invisible under the latest, ultra-magnified resolution, these innovative foundation formulas look completely natural on camera.
"My goal was to cope with the new 4k technology while keeping the main benefits of HD Foundation.Ultra HD Foundation had to meet the perfection needs of Pros as well as the everyday needs of all women."Dany Sanz, Founder & Creative Director
Suggested Usage: For Foundation:
-Start by placing Ultra HD Stick to the high planes of the face: the forehead, center of the nose, and the chin.
-Then swipe across the top of the cheekbones, and diagonally on the jaw.
-Ultra HD Stick provides buildable coverage. If you prefer a more full coverage foundation add a few additional swipes.
-Diffuse using Brush #122, with small circular motions starting through the center of the face and working outward.
-Choose a shade that is two shades darker than your own skintone.
-Apply to the contours of the cheeks, across the top of the forehead, both sides of your nose, and under your jaw.
-Using brush #156, directionally blend to soften contours and enhance bone structure.
For more than 25 years, MAKE UP FOR EVER has been the go-to color brand for beauty professionals and make up enthusiasts around the world. Created by renowned Parisian makeup artist Dany Sanz, who was originally a painter and sculptor, MAKE UP FOR EVER is at the forefront of high-performance, innovative makeup with vibrant shades and truly long-lasting formulas. Sanz sought to develop an all-encompassing make up line for fashion and show-business professionals that contained every kind of product, texture and color needed to achieve any effect a makeup artist could desire.