What it is:
A long-lasting, multitasking cover stick with invisible coverage for foundation touch-ups and contouring.
What it does:
Ultra HD Invisible Cover Stick Foundation creates a flawless complexion on camera, and to the naked eye. Developed specifically for the film and TV industry's most advanced technology, it is completely invisible under the latest, super-focused 4k lens. The revolutionary foundation contains amino acid coated pigments that provide medium-to-full coverage with a lightweight, second-skin texture that looks just like skin. It leaves a natural-looking, radiant finish, and it’s formulated with hyaluronic spheres for time-released hydration that is perfect for normal to dry skin. Ideal for foundation touch-ups and contouring, it can be applied at home or on-the-go for a flawless complexion.
What else you need to know:
MAKE UP FOR EVER is once again leading the beauty industry into the next era of makeup innovation and technology. As the original pioneer of the HD makeup category, it continues to redefine and elevate beauty standards with the launch of its ULTRA HD FOUNDATION, the first and only foundation designed for 4K technology. With 4K technology, the next generation of digital devices will display images with unbelievable detail, stunning clarity, and heightened color. Completely invisible under the latest, ultra-magnified resolution, these innovative foundation formulas look completely natural on camera.
"My goal was to cope with the new 4k technology while keeping the main benefits of HD Foundation.Ultra HD Foundation had to meet the perfection needs of Pros as well as the everyday needs of all women."Dany Sanz, Founder & Creative Director