Better Not YoungerWake Up Call Volumizing Shampoo
Hair Type: Straight, Wavy, Curly, and Coily
Hair Texture: Fine and Medium
- Adds volume to thinning hair
- Maintains hair's oil balance
- Removes build up on scalp
- Arctium Lappa (Burdock) Root: Nourishes hair follicles and provides nutrients to the scalp.
- Humulus Lupulus (Hops): Helps smooth and thicken hair.
- Bamboo: Helps strengthen hair strands while also supporting moisture retention.
Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and comes in recyclable packaging.
What Else You Need to Know: This hydrating and volumizing shampoo is gentle yet effective. It is formulated with bamboo and hops to help strengthen, smooth, and lift hair for maximum fullness. It is also safe for color-, keratin-, and chemically treated hair.
-Apply to wet hair.
-Lightly massage at scalp.
-Follow with Wake Up Call Volumizing Conditioner (sold separately) or one of Better Not Younger’s restorative butter masques.
-Humulus Lupulus (Hops): A natural conditioner, the nourishing antioxidant-rich oil helps to smooth and thicken hair.
-Bamboo: Comprised of 70 percent silica, bamboo can help strengthen hair strands while also supporting moisture retention.
Aqua (Deionized Water), Decyl Glucoside, Sodium C14-C16 Alpha Olefin Sulfonate, Cocamidopropyl Betaine, Biotin, Dl-Panthenol, Niacin, Salvia Officinalis (Sage) Extract, Argania Spinosa (Argan) Oil, Humulus Lupulus (Hops) Extract, Menthyl Lactate, Bambusa Vulgaris (Bamboo) Extract, Arctium Lappa (Burdock) Root Extract, Limnanthes Alba (Meadowfoam) Seed Oil, Caffeine, Lauramine Oxide, Oleic Acid, Parfum (Fragrance), Phenoxyethanol, Ethylhexylglycerin.
Better Not Younger is the first hair-care brand specifically created for women 40+. Beauty veteran and “fiftypreneur” Sonsoles Gonzalez understood that mature hair was physiologically different and therefore had different needs. Partnering with an MIT chemist, she created this holistic line of products addressing scalp, hair, and inner health and designed to give you healthier-looking hair today and even better hair tomorrow.
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