Benefit CosmeticsWatt’s Up! Cream-to-Powder Highlighter
A champagne cream-to-powder highlighter.
What it does:
Benefit’s bestselling highlighter turns up the wattage with a delicate, champagne glow and soft-focus effect. Its smooth application and luminous sheen switches on the "wow" factor for any complexion. Apply it to cheeks and browbones, then then sculpt the complexion with the soft-glow blender to achieve the perfect gleam.
Watt's up! is a celebrity makeup artist favorite for strobing.
-Glide Benefit's watt's up! where the sun would normally touch the face to highlight: cheekbones, browbones (under the arches), down the bridge of the nose, and the cupid’s bow.
-Next, sculpt with its soft glow blender to lift and contour the face.
-It can be applied solo or over existing makeup.
"Laughter is the best cosmetic, so grin & wear it!" — Jean & Jane Ford, co-founders. In 1976, former models Jean and Jane Ford opened a quirky boutique in San Francisco where they introduced the world’s first “Fake-Its”…instant beauty solutions with laugh-out-loud names and creative packaging. Benefit quickly became one of the world’s most beloved makeup brands and garnered a cult following among models, makeup artists, and celebrities. Now carried in over 35 countries, goodtime gals “fake it ‘til they make it” with iconic bestsellers like Benetint, the POREfessional, and They’re Real! mascara.
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