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ALTERNA Haircare

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Featuring revolutionary formulas that create a truly memorable experience, ALTERNA hair care will take your hair care lineup to the next level. Browse innovative shampoos, powerful sprays, targeted serums, and so much more.


Does Sephora carry ALTERNA hair care?

You can find many ALTERNA hair care products at Sephora. If you’re shopping for shampoo & conditioner, we have all the best ALTERNA hair care formulas for smoothing, moisturizing, adding volume, maintaining color, and everything in between.

To zero in on your top problem areas, check out our collection of treatments. Whether you’re hoping to soothe the scalp or address thinning strands, there is something for everyone.


What are ALTERNA hair care's best selling products?

Designed to boost moisture, shine, smoothness, manageability, and so much more, the best-selling ALTERNA hair care CAVIAR Anti-Aging Replenishing Moisture CC Cream creates perfectly polished results. It’s suitable for every hair type and versatile enough to use alone or layer with other products.

Another favorite is the MHMC New Beginnings Exfoliating Cleanser. Featuring a color-safe formula, this solution goes a long way in tackling impurities and buildup. Plus, the vegan botanical caviar gives your hair more shine and bounce.

Achieve maximum flexibility and hold with ALTERNA hair care’s ever-popular CAVIAR Anti-Aging Multiplying Volume Styling Mist. It creates a noticeable boost of fullness and defends your strands from future damage.


Is ALTERNA Caviar Shampoo sulfate free?

Most of the shampoos from ALTERNA hair care’s CAVIAR collection are sulfate-free, including the anti-frizz, densifying, color hold, and volumizing formulas.


How do you use ALTERNA Caviar CC cream?

Apply the CAVIAR Anti-Aging Replenishing Moisture CC Cream to clean towel-dried hair and follow up with your styling regimen. You can also use the product to give dry hair an extra flawless finish.