Buying Guides

Get the perfect shade, coverage, and finish with our tools and free samples.

Top lip and cheek picks for an effortless look.

Go on, induldge.

Soft, blurred skin, now with just enough glow. Here’s how to get it.

Achieve a simple, everyday eye look in 3 easy steps at Sephora

Say goodbye to harsh lines. Switch things up with soft, easy-to-blend formulas for natural definition.

Look your healthiest and dewiest with this easy edit.

Meet your new highlighter that will have you lit (from within).

The art of using shadow and highlight to sculpt, refine, and slim your face.

Bestselling, 100% vegan PRO brushes.

Choose your expert.

Vibrant pigments and major staying power—made with ingredients you’ll love.

Find the right products for the look you want.

See where a new eyeliner can lead you. Modern formulas deliver bold looks—in a flash.

Volume. Curl. Definition. Our favorite lash picks let you have it all.

Stand out in a crowd with glitter that brings out your inner shine.

Global Makeup Artist Priscilla Ono shows us how to apply foundation effortlessly.

Take a quick quiz to find the perfect-for-you shade match.

Dior Backstage is now at Sephora. Get the fashion-show beauty essentials the pros use to create your own model-off-duty look.

Not sure which shade is right for you? Use our tool to discover your perfect match.

Indulgent scents. Luxe textures. Visible results.

From light to rich, these results-driven formulas do more.

Daily protection that feels good and looks better.

Essentials for hydration, redness, longevity, and smoothing.

Targeted formulas by top experts.

No dupes. Just bouncy, hydrated skin.

Beauty Insiders, our AI-Powered tool detects your needs for personalized product recommendations.

The newest & most-trusted solves are here.

Double-duty beauty for that extra oomph.

Cleanse, treat, hydrate, and protect.

Acne has finally met its match with blemish-busting innovations.

It’s easier to prevent damage than reverse it.

With powerful formulas for dullness, breakouts, and more

Skincare for 2+ concerns. Consider them handled.

Clinically backed formulas to target wrinkles, dark spots, and everything in between.

Treat your skin to Japanese inspired skincare ritual products.

Choose a stress-caused concern to shop our top solves.

Age is just a number, but healthy-looking skin is a science.

Check out this resource for teen skincare tips.

Make the most of your tax-free dollars with eligible skincare, like sunscreen and acne products.

Find the just-right solutions for your top concerns.

Combat concerns with our insanely effective edit.

Wake up to your best skin yet with skincare that doesn’t sleep.

Your major skin concerns + retinol = problem solved.

Love the skin you’re in with a skincare routine that meets your unique needs.

Feel-good formulas with powerful ingredients for glowing skin.

Shop top SPF picks that promise to protect your skin from harmful UV rays.

Shop CBD Skincare at Sephora and bring wellness to your beauty routine.

Transformative products that make it happen.

More fun, less stressing over your strands.

Everyone’s obsessed. You’re next.

Extra love from scalp to strands. Ahhhhh.

It’s yours with these pro-level styling picks.

Treat yourself to absurdly satisfying solutions for your hair.

Refresh day (or days!) old hair with the dry shampoo that’s right for you. We won’t tell.

Find products that deep clean roots, soothe irritation, and strengthen weak strands.

Find solutions for every texture, type, color, and concern.

Get glossy results fast with hardworking hair care.

Bounce your curly hair into its fullest potential.

Stand out in a crowd with glitter that brings out your inner shine.

Upgrade your hair routine with products that follow Clean at Sephora guidelines.

Learn how to hydrate hair with products formulated for your hair type & thickness.

Lack of Volume: When your hair just falls flat, no matter what.

These looks? Easier than you think

Shop by key notes like vanilla, rose, and citrus.

Let's find your fragrance.

Must-have, cruelty-free scents that hit all the right notes.

Shop new and trending perfumes & colognes at Sephora.

Find your next favorite fragrance that’s just as unique as you.

Meet the latest scents you’ll wear on repeat.

New and trending picks that make the grade.

Celebrations, support, self-care, life—whatever the reason, Sephora.

JUST DROPPED. MUST HAVE. ONLY AT SEPHORA. Make 'em yours.

Feel-good formulas with powerful ingredients for glowing skin.

Bestselling beauty at just-right prices.

Discover the latest social media beauty faves at Sephora.

These are the hottest names in beauty you can’t miss.

Iconic brands, extraordinary formulas, and so worth it.

Shop all our obsessions for radiant skin, amazing hair, and a more chill you.

These are the picks you won't want to miss.

With over 1,000 locations across the country, there's a store near you.

Stand by LGBTQIA+ brands with products that celebrate you.

Black-owned brands for all beauty needs.

Discover our edit of woman-fronted favorites.

We’re creating safe, inclusive online spaces where all feel welcome.

Always here to answer your beauty questions, provide product recs, and build a step-by-step routine tailored to you.

Split your purchase into convenient payments.

Get your order fast and easy with delivery and pickup options that work for you.

Track orders with ease, and get exclusive access to new launches, promotions, and app-only products.

Never run out of your go-to beauty with subscription delivery.

Give your finished beauty products a second life at a Sephora near you.

Sign up for Sephora Texts to stay in the loop on exclusive deals, product drops, and more.

The super-easy gift on everyone’s list.

Gift cards are a great way to celebrate wins, build loyalty, increase motivation, and encourage participation.