Base coats are a must-have for any beauty enthusiast. They're the first step to creating a smooth, even surface for your face, and they can also help protect your natural skin from future damage. Here are some of the best base coats on the market today.

Size: 0.035 oz / 1 g·ITEM: 2274025
Color: 13N fair-light neutral - fair to light skin with neutral undertones
$21.00
I wear very casual light makeup. Every now and then my under eyes could use a little help. ...A must have in my makeup routine
What it is: A vegan, full-coverage, creamy under-eye concealer with a new applicator that’s totally foolproof and travel-friendly.
Coverage: Full
Finish: Radiant
Formulation: Liquid
Skin Type: Normal, Dry, Combination, and Oily
Highlighted Ingredients:
- Maracuja: Rich in essential fatty acids and vitamin C for firmer-, brighter-, smoother-looking skin and maximum hydration.
- Vitamin C: A free radical fighter with antioxidant benefits that also helps diminish premature signs of aging, while brightening skin.
- Vitamin E: A natural preservative that also acts as an emollient and antioxidant.

ITEM: 2096964
Size: 0.05 oz/ 1.7 g
$34.00
Extends wear and feathering. The best base for liner any lipstick really. Get after it...Good base, bad smell...This works pretty well to create a base for liquid lips. Put it on several minutes in advance.
A color-free lipstick base that adds light moisture, smooths, and refines the look of lips.
What it does:
This conditioning, color-free base is made to be worn under lipstick. It adds light moisture, smooths, and refines the look of lips. It also creates a smooth lip surface, for easier makeup application and appearance—reducing lipstick feathering and providing long-term hydration.
What else you need to know:
This product is dermatologist-tested, fragrance-free, and oil-free.

$70.00
What it is: A water-based gel makeup primer that hydrates, smooths, and visibly plumps, delivering a fresh, radiant, dewy finish for glowing skin.
Finish: Radiant
Skin Type: Normal, Oily, and Dry
Concerns: Dryness and Dullness
Highlighted Ingredients:
- Hyaluronic Acid: Quickly plumps the look of skin, moisturizes, and delivers up to 24 hours of hydration.
- LHA: Gently exfoliates and visibly brightens skin over time with daily use.
What Else You Need to Know: This face primer is infused with hyaluronic acid for up to 24 hours of hydration and quick moisture and LHA for brightening the look of dullness and gentle exfoliation.

Size: 0.17 oz/5 g·ITEM: 2938322
Color: Frose - rose gold shimmer
$40.00
What it is: An all-over shimmer stick with a clear base, packed with color-flipping, microplastic-free pearls that glides on for a multidimensional sparkle.
Highlighted Ingredients:
- Vegan Collagen: Visibly firms and improves elasticity for healthy-looking, bouncy skin.
- Aloe: Soothes and refreshes.
- Seawater: Hydrates skin and gives a cooling, refreshing effect.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.

Size: 1 oz / 30 mL·ITEM: 2801322
Color: Medium 50 G - medium, golden undertones
$61.00
What it is: A long-wear, waterproof, sweatproof foundation formulated with only 16 ingredients that gives full coverage and maximum comfort to visibly blur and smooth without clogging pores.
Coverage: Full
Finish: Matte
Formulation: Liquid
Highlighted Ingredients:
- Lauryl Lysine: An amino acid that prevents makeup breakdown and provides water and sweat resistance.
- Alkane Complex: 100 percent plant-derived emollients replace silicone for a smooth feel.
- Rice Silk Powder: Blurs skin with a soft-focus effect.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS

Size: 0.28 oz/ 8 g·ITEM: 2426799
Color: Fair 1 (NR) - very fair, neutral rosy undertones
$53.00
This is by far the best powder makeup I’ve ever used. Wayyy better then Fenty and that viral one by L’Oréal infallible.
What it is: A buttery-smooth, buildable, medium- to full-coverage powder foundation with a multiuse formula, a soft-matte finish and up to 12 hours of wear.
Coverage: Medium
Finish: Matte
Formulation: Pressed Powder
Highlighted Ingredients:
- Texturizers and Microspheres: Visibly blur pores, fine lines, wrinkles, and texture with a soft-focus effect.
- Rice Silk Powder: Helps create a soft-focus appearance.
- Triple-Milled Micronized Purest Pigments: Create undetectable, seamless, true-color coverage that lasts for up to 12 hours.

Size: .33 oz·ITEM: 2672699
Color: 24 Black Matte - 24 Black Matte
$20.00
The tip is a little thick and I would prefer a skinnier one for eye makeup....Definitely a new favorite in my makeup routine!
What it is: A collection of waterproof jumbo eye pencils that can be used as eyeliner or blended out as eyeshadow to last up to 12 hours.
What Else You Need to Know: Colorful Shadow Stick & Liner is both waterproof and transfer-proof. Plus, one application will last up to 12 hours without running. The ultra-soft texture glides on easily to blend, build, and define your eyes in dazzling hues including matte, metallic, and smokey eye. You can use the stick and liner on their own or use them as a base to create an all-new look.

$40.00
The velvet matte finish provides a stunning blush shade that stays put all day without appearing oily. I apply it over the base on my cheeks, a dab on my lips, and sometimes as a hint of eyeshadow. ...The Blurring Blush Stick delivers a vibrant yet natural-looking color that suits various skin tones and its buildable formula allows for both a subtle flush and a more intense pop of color, making it suitable for different makeup styles and occasions.
What it is: A buttery soft lip and cheek blush in a velvet matte finish that gives a beautiful, blurred satin-skin look all day long.
Finish: Matte
Formulation: Stick
Highlighted Ingredients:
- Avocado Oil: Supports collagen synthesis.
- African Yellow Wood Bark Extract: Nixes excess oil production while visibly smoothing out texture.
- Blurring Microspheres: Give an airy, soft-focus blurred effect to the skin.
Ingredient Callouts: This product is vegan and cruelty-free.

Size: 0.11 oz·ITEM: 2751535
Color: 200 Rosy Sand - light peach nude
$61.00
The YSL LoveShine Lipstick in the shade Nude Lingerie is a luxurious addition to any makeup collection. Nude Lingerie is a versatile nude with just the right amount of warmth.
What it is: Color of a lipstick, slip of an oil. Lipstick to oil hybrid with 6 nourishing oils to hydrate lips. Creamy buildable formula adds up to 24H hydration.
Formulation Type: Lipstick / Lip Oil
Benefits: Hydrating, Long-wearing
Highlighted Ingredients:
- Signature Oil Base 60%: Adds a smooth glide and moisturizing feel.
- Fig Pulp: Is sourced from Yves Saint Laurent’s Ourika Community Garden in Marrakech, Morocco to make the formula suitable for sensitive/chapped lips.
Ingredient Callouts: Free of parabens and mineral oil.

Size: 0.28 oz/ 8 g·ITEM: 2028074
Color: Sunset Glow - a pink with gold shimmer
$77.00
Easy to apply and gives my makeup a perfect finish. I feel so glamorous when I wear it. ...Perfectly light on my skin and always compliments my other makeup no matter what look I'm going for that day!
What it is: A cult-favorite highlighter powder creates a light-reflecting, shimmering pearl radiance for perfectly luminous cheeks and eyes.
What Else You Need to Know: A silky gel-powder hybrid highlighter that glides onto skin with a cushiony bounce to smooth, brighten, and deliver a sheer, lit-from-within glow. Formulated with a clear base and highly reflective pearl pigments to impart a naturally translucent radiance.









