Citrus Scented Shampoo

What it is: A weekly clarifying shampoo formulated to gently removes excess oil, product residue, and environmental irritants that can weigh down hair.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Scalp Buildup
- Color Safe
- Oily Scalp

What it is: A lightweight clarifying shampoo, for all scalp and hair types, that deeply cleanses to remove dirt, oil, and product buildup for softer hair with a shiny finish.

Hair Type: Fine, Medium, and Thick

Hair Texture: Coily, Curly, Straight, and Wavy

Hair Concerns:
- Dryness
- Shine
- Scalp Buildup

What it is: A curl shampoo that gently cleanses waves, curls, and coils.

Hair Texture: Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Curl-Enhancing
- Dryness
- Frizz

Key Benefits:
- Defines curls and reduces frizz
- Provides moisture
- Increases Curl Elasticity

Highlighted Ingredients:
- SunflowerCurl Complex: Helps nourish, detangle, and define curly hair.
- Castor Oil: Adds rich moisture to hair.
- Jojoba Oil: Moisturizes hair and protects against dryness and breakage.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, mineral oil, sulfates SLS & SLES, triclosan, and contains less than one perc

What it is: A deep cleaning brush shampoo that effectively removes bacteria, excess product and oil build-up from brushes and makeup sponges without leaving any residue.

Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.

What Else You Need to Know: Cut down your cleaning time with this lightly scented gel-like formula that effectively and gently removes even the toughest products from brush fibers and makeup sponges. Leaves no oily residue and is hypoal

What it is: A luxurious cream shampoo that gently cleanses while intensely nourishing dry, damaged hair—without weighing it down.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Damage, Split Ends, and Breakage
- Frizz
- Thinning

Key Benefits:
- Revives dry, color-treated, heat-damaged hair
- Intensely nourishes, conditions, and smooths
- Addresses shedding and breakage

Highlighted Ingredients:
- TFC8®: Creates the optimal environment for cellular renewal.
- Brassica Seed Oil: Restores and prevents damaged hair while locking in moisture and taming frizz.
- Black Oat Complex: Prevents split ends while increasing

What it is: A color-safe shampoo strengthens and calms thick hair with an incredible do-it-all formula that tackles the most common concerns for your hair type.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Thick

Hair Concerns:
- Frizz
- Dryness
- Damage, Split Ends, and Breakage

Key Benefits:
- Strengthens and adds shine
- Hydrates and eliminates frizz
- Repairs and detangles

Formulation: Gel

Highlighted Ingredients:
- Marshmallow Root Extract: Softens, moisturizes, and detangles.
- Shea Butter: Hydrates and locks in moisture.
- Avocado Oil: Prevents breakage and strengthens.

What it is: A clarifying shampoo that deeply cleanses away dirt, oil, and product buildup with apple cider vinegar while keratin helps strengthen hair.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Oiliness
- Shine
- Flaky, Dry Scalp

Key Benefits:
-Cleanses Without Stripping
- Removes Product Buildup
- Adds Softness and Shine

Formulation: Liquid

Highlighted Ingredients:- Chelating Agents: Helps remove hard water deposits and impurities.
- Apple Cider Vinegar: Helps exfoliate and remove flakes, residue, and buildup, keeping hair healthy and shiny.
- Hydrolyzed Keratin: Helps soften, smooth, frizz and add shine.

What it is: A limited-edition, warm vanilla-scented dry shampoo formulated to actually clean hair without water.

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Type: Fine, Medium, and Thick

Hair Concerns:
- Color Safe
- Hold & Style Extending
- Oily Scalp

Key Benefits:
- Absorbs oil, sweat, and odor
- Adds texture and body
- Limited-edition warm-vanilla scent

Highlighted Ingredients:
- Fast-Absorbing Powders: Blend of starch and microporous-mineral blend absorbs excess sweat and oil.
- Powder Removal System: Reduced particle adhesion to remove the powders and any visible residue.
- Odor Neutralizers: Create freshness.

Ingredient Callouts: This product i

What it is: A balancing, clarifying shampoo for all oily scalp and hair types that deeply cleanses to remove product buildup and reduce excess oil.

Hair Type: Straight, Wavy, Curly, and Coily

Hair Texture: Fine, Medium, and Thick

Hair Concerns:
- Oiliness
- Shine
- UV Protection

Key Benefits:
- Deeply cleanses to remove dirt, oil, and product buildup without stripping.
- Balances and removes excess oil from scalp and hair.
- Formulated with antioxidants and essential nutrients for softer hair with shine.

Highlighted Ingredients:
- Japanese Onsen-Inspired Ferments: Inspired by Onsen, natural Japanese hot springs, these ferments are rich in essential minerals, contain heat-activ