What it is:
A collection of ultra-natural-looking false lashes that need no measuring or trimming, making them perfect for first-time users or those who want to glue and go.

What it does:
Velour’s Effortless Collection is easy on the eyes. These styles are quick and easy to apply, and comfortable to wear. They’re also perfect for the first time false eyelash user because they require no measuring or trimming—just glue and go.

These ultra-natural lash styles will fool anyone into thinking they’re your real lashes—but better. Now it’s effortless to achieve flawless, natural-looking lash looks. The invisible lash band disappears into the lash line seamlessly—there’s no eyeliner needed, and no drama involved. They’re perfect for that "no makeup" makeup look.

These long-lasting styles can be worn up to 20 times per pair, so you can live in lashes.

What it is formulated WITHOUT:
- Parabens
- Sulfates
- Phthalates

What else you need to know:
Velour’s Effortless Collection features hand-crafted, cruelty-free, synthetic silk lashes on an invisible band. Each pair comes in a different style (sold separately):

For Real Though?: These are Velour’s most easygoing lashes ever, and they’re as real-looking as your natural lashes while opening the eyes. This style is round, crisscrossed and wispy, giving you a flawless, no-drama lash look.

Would I Lie?: Yes, it's that easy. Just glue and go—no measuring, no trimming, no drama. Flared and crisscrossed, these ultra-natural-looking lashes are so easy to apply, making them perfect for first-time lash users.

Barely There: Bare your most natural look with lashes that are true to you. This hassle-free style allows you to apply lashes faster than mascara while giving you the perfect flared and wispy look.

Short & Sweet: To get a naturally flawless look, all you have to do is glue and go. Just pop these lashes on your eyes—without the measuring—to achieve a natural-looking volume with added flare and curl.

Just a Hint: There’s no hassle here with the measuring and trimming. Just pop these on top of your natural lashes. Add an extra lift to your eyes with this naturally-flared lash.

What it is:
A collaboration with Lilly Lashes—a collection four styles of her cruelty-free 3D mink lashes.

What it does:
Lilly Lashes’ glamorous and dramatic lashes blend seamlessly with your own lash for an ultimate natural glam look, even with the most dramatic styles. These lashes are lightweight and sit perfectly along the lashline for a comfortable all-day wear. Lilly Lashes are constructed with the finest attention to detail and quality. The collection features two of Lilly’s bestsellers, Miami and Mykonos, and two exclusive styles, Rome and Paris.

Mykonos: This dramatic volume lash has interlacing ‘V’ shaped lash clusters that create a flirty fluffy finish.
Paris: This full-volume lash mimics the natural lash formation. The wispy and crosshatched design accentuates all eye shapes, blending seamlessly with your natural lashes for a flawless finish.
Rome: This dramatic volume lash ranges in length and depth adding volume and flare.
Miami: This dramatic volume lash is ultra-wispy and multidimensional for that ultra-glam look.
Big Day Lash: This dramatic volume lash is a limited-edition style designed to add length and evenly distributed volume for a fluttery, glam look for all your special occasions.

What else you need to know:
Sephora Collection collaborated with Lilly Lashes, created by celebrity Lilly Ghalichi. Lilly Lashes are loved by makeup artists, celebrities, and beauty mavens worldwide. They are designed to provide a glam-girl look from day to night.

What it is:
An award-winning finishing powder that’s ultra-blurring and light-diffusing to create unfiltered perfection for all skintones—in every light.

What it does:
The last step in your make up routine, this finishing powder blur the look of your skin’s imperfections. Revamped and now more transparent, weightless, and blurring than ever, this is the ultimate finishing powder. The silica- and silicon-based formula delivers a naturally matte, light-diffusing effect, while minimizing the appearance of pores and fine lines. Formulated to look invisible under Ultra HD 4K technology, this loose power is perfect for every skintone with a non-drying formula that creates a visibly flawless finish in any light. A little goes a long way with this finishing powder. Just apply a small amount to a fluffy brush, tap off excess product, and apply after your setting your makeup for additional blurring.

What else you need to know:
Deeply connected to the evolving needs of professional makeup artists and consumers alike, MAKE UP FOR EVER developed ULTRA HD to meet the demands of the next generation of digital devices that display images with stunning clarity, unbelievable detail, and heightened color. Featuring a wide range of foundation and concealer shades for diverse skintones, ULTRA HD offers everything needed to prep, cover, and finish for a flawless, natural-looking complexion.

What it is: A line of lashes, each of which pairs with a #LIPSTORIES Lipstick.

Ingredient Callouts: This product is cruelty-free.

What Else You Need to Know: Celebrate the wild adventures, best moments, and magical memories of your life in the perfect lash.
Brunch Babe (Natural Volume): This Lash gives you subtle volume with longer lashes in the center for an eye-opening effect.
Festival Love (Full Volume): This layered, wispy lash has full volume and length throughout the lash to give your eyes a rounded effect. The navy accents provide added dimension and a subtle hint of color.
Lashaway (Dramatic Volume): This lash lengthens at the outer corner of the eye to create a winged, cat-eye effect.