Discover the latest in eye makeup artistry and elevate your beauty routine to new heights. Innovative Eye Shadows offer an array of stunning colors and textures that inspire creativity and allow you to express your unique style. From bold, vibrant hues to subtle, shimmering shades, these cutting-edge formulations ensure a flawless application and long-lasting wear. Whether you're aiming for a dramatic evening look or a natural daytime glow, explore our selection of innovative eye shadows designed to enhance your eyes and make a statement.
$69.00
The pigments last all day. 2.The names of the eye shadows. It's like putting an affirmation on your eyes each time. ...Buttery n easy blending eye shadows...It has very buttery consistency n it blends so easily that it took me few min to do my eye makeup. Love all the shades especially golds Love
What it is: A palette that includes 18 golds, coppers, and neutrals in matte, metallic, shimmer and gel-liner hybrid textures.
Ingredient Callouts: Free of parabens, mineral oil, sulfates SLS & SLES, and contains less than one percent synthetic fragrance. It is also cruelty-free.
What Else You Need to Know: This ultimate everyday palette is great for subtle to standout looks. The palette contains two ultra-pigmented hybrid eyeshadow-gel-creams; two mesmerizing shimmery metallics; two innovative wet metallics; two soft-shine metallic pearl shadows; and nine pigmented, velvety soft mattes.
$32.00
Huda beauty always come with great eye shadows....These eye shadows are soo bomb! Not only is the formula super buttery soft and pigmented, the shades are absolutely gorgeous.
What it is: A creamy palette with innovative, ultra-pigmented metallic, marble, and cream-to-powder eyeshadows that blend seamlessly to create an array of timeless looks.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.
What Else You Need to Know: These creamy palettes include four different types of innovative shadows and formulas. Cream-to-mattes transform from cream to a soft powder with a matte finish—use these powders alone as a base or to add intensity to a look. The cream-to-metallic shade
Size: 2 x 0.106 oz/3.0 g·ITEM: 2887909
Color: Duo #1 Mystic Taupe & Interstellar - taupe metallic with warm silvery shimmer/ holographic foil with shifts of pink, silver & gold sparkle
$38.00
They are so pigmented and they do not irritate my eyes. I have a horrible tendency to have eye shadows irritate my eyes. ...These are the most inventive & absolutely beautiful eye shadows I’ve ever ownedI I love the shades & the package is one of my favorite things about these shadows.
What it is: A multiuse, pearl pigment stick with a refreshing water burst, featuring a magnetic mix-and-match freedom system.
Highlighted Ingredients:
- Over 50% Water Content: Provides a refreshing water burst sensation.
- Pearls: Reflect light and create dimensional shimmering effect.
- Saccharide Isomerate: Attracts and binds moisture.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. These products are also vegan, gluten-free, and cruelty-free.
$69.00
The glitter eye shadows are unlike anything I’ve ever used before and the fall out is minimal. ...Then the colors and pigmentation of the eye shadows are amazing. They are so thick even the colors with glitter is amazing.
What it is: An eye palette with 18 shades of ultra-pigmented shadows and innovative textures for fiercely confident looks.
Ingredient Callouts: These products are cruelty-free.
What Else You Need to Know: Be an icy baddie and jump on the icy eyes trend with HUDA BEAUTY’s Icy Nude Eyeshadow Palette. The Icy Nude Collection is an unapologetically icy vibe that hides the fiery confidence within.
$69.00
Vim and Soft Spot especially made my blue eyes pop! These eye shadows go on smooth and last all day, and the best part is I had no creasing at all. ...I truly love me a great quality palette, her creamy blendable eye shadows are amazing. They apply beautifully on your fingers or your brush!
What it is: An ultimate 15-shade palette of warm nudes and rich champagnes, featuring two innovative new finishes: Slip Cream Matte and Metal Gloss.
Ingredient Callouts: Free of parabens and mineral oil. These products are also cruelty-free.
What Else You Need to Know: Natasha transforms her bestselling I Need a Nude Eyeshadow Palette into a must-have warm rendition. This palette contains peachy nudes, rich caramels, bronzy hues, and golden browns. It effortlessly creates natural, everyday looks to sparkling, ethereal glam. Alongside Natasha’s signature formulas, the new talc-free Slip Cream Matte provides a highly pigmented luminous-matte finish, while the new Metal Gloss eyeshadow adds a reflective dimension and liquid-like f
$69.00
This palette has a great formula and color range and it goes on like butter. The eye shadows in this are amazing and I love them, but the packaging arrived awful. ...The shades are beautiful, the multi-chromatic shades are my favorite. The eye shadows are creamy and smoothly glide onto my skin.
What it is: A smoky, cool-toned palette of wearable and versatile shades, including a black eye gloss and sparkly blacks and silvers, with finishes that range from matte nudes to multi-chromatic foils.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.
What Else You Need to Know: This 18-well eyeshadow palette is packed with ultra-pigmented shades and innovative textures
$27.00
These are definitely the best eye shadows I’ve used. I originally bought Starlette and had to buy another palette because I loved it so much! ...This is the creamiest eye shadow I have ever used. I’m buying another palette in August.
What it is: A palette that is inspired by Natasha's bestselling Bronze Palette and features five warm-toned, creamy matte and metallic finishes perfect for summer.
Ingredient Callouts: Free of parabens and mineral oil.
What Else You Need to Know: This mini palette is inspired by Natasha Denona’s bestselling Bronze Eyeshadow Palette and brings together five warm-toned neutrals in creamy matte and metallic finishes perfect for summer or fall. These innovative, easy-to-use formulas offer the high performance and versatility Natasha is known for. This travel-size palette easily takes your look from day to night and allows you to complete a whole look on the go. These shades also wear beautifully on all skin tones.
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Size: 0.13 / 3.8·ITEM: 2575538
Color: Strobe Light - winter white with opalescent purple shift
$26.00
Great shadow toppers, so unique!...I definitely treat these as more shadow toppers then an actual shadow. I think that’s where a lot of people struggle with these, they attempt to use this as the shadow and they just simply aren’t meant for that. ...This product is so innovative and so beautiful, when it comes to standing out this product does that for me throw this on top of a black base and get prepared to be asked what eyeshadow you’re wearing constantly
What it is: An innovative, self-setting, water-based gel formula with suspended multicolored, multi-chrome flakes.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also gluten-free and cruelty-free.
What Else You Need to Know: The easy-to-use, multi-chrome flake formula requires no mixing medium or adhesive to apply onto eyes or face. This hyper-metallic product allows you to create long-wearing, multidimensional looks without the worry of fallout.
$27.00
I own quite a bit of ND shadows and this one does not disappoint. There is one shadow that does take a bit more effort to apply but over all the quality is great. ...I love working with these shadows. The middle color is my perfect lid color— that shadow alone is worth the price, but I enjoy all the others as well.
What it is: An innovative, bronze-inspired, mini palette that lets you create perfectly flattering looks.
Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.
What Else You Need to Know: This eyeshadow palette provides maximum color payoff with minimal effort, blending seamlessly to achieve vibrant, ultra-pigmented looks that last. The compact size is perfect for traveling, allowing you to complete a whole look on the go.
This Set Contains:
- 5 x Eyeshadows in Stark (shimmering, dark, cool burgundy), Bare (matte pastel pink), Stripped (shimmering warm silver), Dazz (shimmering coral with light bronze shift), Uncovered (matte dusty coral)
Size: 0.85 oz / 25 g·ITEM: 2797025
Color: Euphoria - electric purple teal with green blue shift
$26.00
I have oily skin but this actually lasts on my eyes without primer. I also love that you can achieve different looks if you add a base eye shadow colour. it also comes off easily with oil cleanser....I have the hardest time with eye shadows and coloured liners because they always melt off.
What it is: A high-impact liquid shadow that displays an ethereal shift between two shades that complement each other.
Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.
What Else You Need to Know: When applied, its high pigment immediately resonates through a dazzling multidimensional chrome look. This liquid shadow acts as a stand-alone eyeshadow, lip, or cheek pigment. It delivers crease-proof, up to all-day wear and is optimized for a masterful, dual-color explosion.